

KPMG is a provider of risk, financial services, business advisory, internal audit, corporate governance, tax and regulatory services for businesses. KPMG’s brand is ranked #468 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of KPMG. When compared to other organizations within the Business and Consumer Services industry, KPMG is ranked #68. Among its major competitors, KPMG is ranked in 4th place for NPS while Moss Adams LLP is 1st, and Deloitte (US) is 2nd. Overall, KPMG has a neutral social sentiment, when analyzing social media channels and online mentions.
KPMG's Net Promoter Score (NPS) is a 25 with 53% Promoters, 19% Passives, and 28% Detractors. Net Promoter Score tracks whether KPMG's customers would recommend using the product based on a scale of -100 to 100.
| 53% | Promoters |
|---|---|
| 19% | Passives |
| 28% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 26 | Jan 2025 | 26 |
Feb 2025 26 | Feb 2025 | 26 |
Mar 2025 26 | Mar 2025 | 26 |
Apr 2025 26 | Apr 2025 | 26 |
May 2025 25 | May 2025 | 25 |
Jun 2025 25 | Jun 2025 | 25 |
Jul 2025 25 | Jul 2025 | 25 |
Aug 2025 25 | Aug 2025 | 25 |
Sep 2025 25 | Sep 2025 | 25 |
Oct 2025 25 | Oct 2025 | 25 |
Nov 2025 25 | Nov 2025 | 25 |
Dec 2025 25 | Dec 2025 | 25 |
KPMG is ranked second for NPS among its competitors. Deloitte (US) and PwC come in first and third, with Accenture coming in at #4.
![]() KPMG | ![]() Accenture | ![]() Deloitte (US) | ![]() PwC | |
| Global Ranking | #468 | #124 | #154 | #184 |
| NPS | 25 | 20 | 27 | 25 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $168.12B | $4.87B | $129.97M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated KPMG's NPS 10 points higher than Female customers.
KPMG's NPS was rated 37 by Male customers on Comparably.
KPMG's NPS was rated 27 by Female customers on Comparably.
KPMG's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Hispanic or Latino 33 | Hispanic or Latino | 33 |
African American/Black 29 | African American/Black | 29 |
Asian or Pacific Islander 14 | Asian or Pacific Islander | 14 |
Other 27 | Other | 27 |
KPMG's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
KPMG's NPS was rated the highest by customers who have used KPMG's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 47 | Less than 1 Year | 47 |
1 to 2 Years 47 | 1 to 2 Years | 47 |
2 to 5 Years 10 | 2 to 5 Years | 10 |
5 to 10 Years 19 | 5 to 10 Years | 19 |
Over 10 Years 19 | Over 10 Years | 19 |
Compared to its competitors, KPMG's NPS is rated right above PwC, and is preceded by Grant Thornton LLP.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Moss Adams LLP | 50 |
![]() | Deloitte (US) | 27 |
![]() | Grant Thornton LLP | 26 |
![]() | KPMG | 25 |
![]() | PwC | 25 |
![]() | Ernst & Young (EY) | 21 |
![]() | McKinsey & Company | 20 |
![]() | Accenture | 20 |
![]() | Bain & Company | 15 |
![]() | Maximus | -12 |
Out of the 28 KPMG customer reviews 22 were positive and 6 were constructive. KPMG customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of KPMG users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated KPMG's Customer Loyalty score 10% higher than Female customers.
KPMG's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
KPMG's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 72% | 18-25 | 72% |
26-30 79% | 26-30 | 79% |
31-35 71% | 31-35 | 71% |
36-40 76% | 36-40 | 76% |
41-45 70% | 41-45 | 70% |
46-50 90% | 46-50 | 90% |
51-55 73% | 51-55 | 73% |
56-60 100% | 56-60 | 100% |
66+ 85% | 66+ | 85% |
KPMG's Customer Loyalty score was rated the highest by customers who have used KPMG's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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KPMG's Customer Loyalty score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Consulting industry customers.
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Compared to its competitors, KPMG's Customer Loyalty score is rated right above McKinsey & Company, and is preceded by Bain & Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Moss Adams LLP | 78% |
![]() | Ernst & Young (EY) | 76% |
![]() | Bain & Company | 76% |
![]() | KPMG | 74% |
![]() | McKinsey & Company | 74% |
![]() | Grant Thornton LLP | 73% |
![]() | Deloitte (US) | 72% |
![]() | Accenture | 71% |
![]() | PwC | 68% |
![]() | Maximus | 64% |
In the Business and Consumer Services industry, KPMG's Customer Loyalty score is rated right above FedEx, and is preceded by Bloomberg.
KPMG has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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KPMG’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Telecommunications industry rated KPMG's product the highest. Reviewers from the Consulting industry rated KPMG the lowest at 3.6.
KPMG's Product Quality score was rated highest by customers ages 56-60, and rated lowest by customers ages 66+.
Male customers rated KPMG's Product Quality score 0.2 stars higher than Female customers.
KPMG's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.6 | Other | 3.6 |
KPMG's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.8 | 36-40 | 3.8 |
41-45 2.7 | 41-45 | 2.7 |
46-50 4.3 | 46-50 | 4.3 |
51-55 3.6 | 51-55 | 3.6 |
56-60 4.6 | 56-60 | 4.6 |
66+ 2 | 66+ | 2 |
KPMG's Product Quality score was rated the highest by customers who have used KPMG's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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KPMG's Product Quality score was rated the highest by Telecommunications industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, KPMG's Product Quality score is rated right above PwC, and is preceded by Ernst & Young (EY).
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Bain & Company | 4.3/5 |
![]() | McKinsey & Company | 4/5 |
![]() | Deloitte (US) | 3.9/5 |
![]() | Ernst & Young (EY) | 3.9/5 |
![]() | KPMG | 3.8/5 |
![]() | PwC | 3.8/5 |
![]() | Accenture | 3.7/5 |
![]() | Grant Thornton LLP | 3.5/5 |
![]() | Moss Adams LLP | 3.1/5 |
![]() | Maximus | 3.1/5 |
In the Business and Consumer Services industry, KPMG's Product Quality score is rated right above Accenture, and is preceded by Bloomberg.
KPMG has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Telecommunications industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from KPMG.
KPMG's ROI score was rated highest by customers ages 56-60, and rated lowest by customers ages 66+.
Female customers rated KPMG's ROI score 0.1 stars higher than Male customers.
KPMG's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.8 | Other | 3.8 |
KPMG's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4 | 26-30 | 4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.8 | 36-40 | 3.8 |
41-45 2.1 | 41-45 | 2.1 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.5 | 51-55 | 3.5 |
56-60 4.6 | 56-60 | 4.6 |
66+ 2 | 66+ | 2 |
KPMG's ROI score was rated the highest by customers who have used KPMG's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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KPMG's ROI score was rated the highest by Telecommunications industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, KPMG's ROI score is rated right above Ernst & Young (EY), and is preceded by Bain & Company.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Moss Adams LLP | 4/5 |
![]() | Deloitte (US) | 3.9/5 |
![]() | Bain & Company | 3.9/5 |
![]() | KPMG | 3.8/5 |
![]() | Ernst & Young (EY) | 3.8/5 |
![]() | McKinsey & Company | 3.8/5 |
![]() | PwC | 3.7/5 |
![]() | Accenture | 3.6/5 |
![]() | Grant Thornton LLP | 3.5/5 |
![]() | Maximus | 3.2/5 |
In the Business and Consumer Services industry, KPMG's ROI score is rated right above Accenture, and is preceded by Bloomberg.
KPMG has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
KPMG's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers ages 66+.
Male customers rated KPMG's Customer Satisfaction score 6 points higher than Female customers.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 5% | |
Very Dissatisfied | 5% |
Very Satisfied | 39% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 5% | |
Very Dissatisfied | 2% |
KPMG's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
KPMG's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
KPMG's Customer Satisfaction (CSAT) score was rated 88% according to African American/Black users and customers.
KPMG's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
KPMG's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
KPMG's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 87% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 83% | |||||||||||||||
| 41-45 | 60% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 76% | |||||||||||||||
| 66+ | 34% |
KPMG's Customer Satisfaction score was rated the highest by customers who have used KPMG's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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KPMG's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Insurance industry customers.
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}Compared to its competitors, KPMG's Customer Satisfaction score is rated right above Accenture, and is preceded by McKinsey & Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Bain & Company | 82% |
![]() | McKinsey & Company | 78% |
![]() | KPMG | 77% |
![]() | Accenture | 75% |
![]() | Deloitte (US) | 73% |
![]() | Ernst & Young (EY) | 73% |
![]() | Grant Thornton LLP | 62% |
![]() | PwC | 60% |
![]() | Maximus | 57% |
![]() | Moss Adams LLP | 56% |
In the Business and Consumer Services industry, KPMG's Customer Satisfaction score is rated right above Bloomberg, and is preceded by Visa.
KPMG has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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345 Park Avenue, New York City, NY 10154
https://home.kpmg.com/us/en/home.html
31-20-656-7890
KPMG's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers ages 66+.
Male customers rated KPMG's Customer Service score 0.1 stars higher than Female customers.
KPMG's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.7 | Other | 3.7 |
KPMG's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4 | 31-35 | 4 |
36-40 3.8 | 36-40 | 3.8 |
41-45 2.6 | 41-45 | 2.6 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.4 | 51-55 | 3.4 |
56-60 4.8 | 56-60 | 4.8 |
66+ 2.1 | 66+ | 2.1 |
KPMG's Customer Service score was rated the highest by customers who have used KPMG's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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KPMG's Customer Service score was rated the highest by Telecommunications industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, KPMG's Customer Service score is rated right above Ernst & Young (EY), and is preceded by Moss Adams LLP.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Bain & Company | 4.1/5 |
![]() | Moss Adams LLP | 4/5 |
![]() | KPMG | 4/5 |
![]() | Ernst & Young (EY) | 4/5 |
![]() | Deloitte (US) | 3.9/5 |
![]() | PwC | 3.9/5 |
![]() | McKinsey & Company | 3.9/5 |
![]() | Accenture | 3.8/5 |
![]() | Grant Thornton LLP | 3.8/5 |
![]() | Maximus | 3.4/5 |
In the Business and Consumer Services industry, KPMG's Customer Service score is rated right above Visa.
KPMG has a 3.8/5 stars for its overall company culture rated by their employees

KPMG scored a 25 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of KPMG would recommend the brand to a friend. ENPS measures how likely KPMG employees would recommend working at KPMG to a friend.
| 53% | Promoters |
|---|---|
| 19% | Passive |
| 28% | Detractors |
| 40% | Promoters |
|---|---|
| 25% | Passive |
| 35% | Detractors |
KPMG is ranked #468 in the Global Top 100 Brands. It ranks just behind Smartsheet and just ahead of West Marine.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
466 | ![]() | The North Face | ![]() | Todd Spaletto | Fashion and Beauty |
467 | ![]() | Smartsheet | ![]() | Rajeev Singh | Tech |
468 | ![]() | KPMG | ![]() | Bill Thomas | Business and Consumer Services |
469 | ![]() | West Marine | ![]() | Ken Seipel | Retail |
470 | ![]() | Georgia-Pacific | ![]() | Christian Fischer | Energy and Manufacturing |
471 | ![]() | Phillips66 | ![]() | Greg Garland | Energy and Manufacturing |
472 | ![]() | Constellation Brands | ![]() | Rob Sands | Food and Beverages |
KPMG is ranked #68 in the Business and Consumer Services Industry. It ranks just behind Blackbaud and just ahead of Seagate Technology.
| RANK | COMPANY | Location | |
|---|---|---|---|
66 | ![]() | Vista | Waltham, MA |
67 | ![]() | Blackbaud | Charleston, SC |
68 | ![]() | KPMG | New York City, NY |
69 | ![]() | Seagate Technology | Cupertino, CA |
70 | ![]() | Gartner | Stamford, CT |
71 | ![]() | United Rentals | Stamford, CT |
72 | ![]() | Pampered Chef | Addison, IL |