
AMWAY is the world's no 1 direct selling company. Amway Corporation’s brand is ranked #828 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Amway Corporation. When compared to other organizations within the Consumer Goods industry, Amway Corporation is ranked #73. Among its major competitors, Amway Corporation is ranked in 3rd place for NPS while Avon Products is 1st, and Nu Skin Enterprises is 2nd. Overall, Amway Corporation has a neutral social sentiment, when analyzing social media channels and online mentions.
Amway Corporation's Net Promoter Score (NPS) is a 56 with 74% Promoters, 8% Passives, and 18% Detractors. Net Promoter Score tracks whether Amway Corporation's customers would recommend using the product based on a scale of -100 to 100.
| 74% | Promoters |
|---|---|
| 8% | Passives |
| 18% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 55 | Oct 2024 | 55 |
Dec 2024 55 | Dec 2024 | 55 |
Jan 2025 55 | Jan 2025 | 55 |
Feb 2025 57 | Feb 2025 | 57 |
Mar 2025 55 | Mar 2025 | 55 |
May 2025 55 | May 2025 | 55 |
Jul 2025 55 | Jul 2025 | 55 |
Sep 2025 55 | Sep 2025 | 55 |
Oct 2025 57 | Oct 2025 | 57 |
Nov 2025 57 | Nov 2025 | 57 |
Feb 2026 55 | Feb 2026 | 55 |
May 2026 57 | May 2026 | 57 |
Amway Corporation is ranked third for NPS among its competitors. Avon Products and Nu Skin Enterprises come in first and second, with Dollar Shave Club coming in at #4.
![]() Amway Corporation | ![]() Dollar Shave Club | ![]() Nu Skin Enterprises | ![]() Avon Products | |
| Global Ranking | #828 | #442 | #740 | #- |
| NPS | 56 | -4 | 63 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $1.72B | $2.47B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Amway Corporation's NPS 5 points higher than Female customers.
Amway Corporation's NPS was rated 66 by Male customers on Comparably.
Amway Corporation's NPS was rated 61 by Female customers on Comparably.
Amway Corporation's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 56 | African American/Black | 56 |
Asian or Pacific Islander 56 | Asian or Pacific Islander | 56 |
Other 84 | Other | 84 |
Amway Corporation's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
Amway Corporation's NPS was rated the highest by customers who have used Amway Corporation's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 37 | Less than 1 Year | 37 |
1 to 2 Years 58 | 1 to 2 Years | 58 |
2 to 5 Years 76 | 2 to 5 Years | 76 |
5 to 10 Years 66 | 5 to 10 Years | 66 |
Over 10 Years 73 | Over 10 Years | 73 |
Compared to its competitors, Amway Corporation's NPS is rated right above Oriflame Cosmetics, and is preceded by Nu Skin Enterprises.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Avon Products | 100 |
![]() | Nu Skin Enterprises | 63 |
![]() | Amway Corporation | 56 |
![]() | Oriflame Cosmetics | 50 |
![]() | Walker & Company Brands | 50 |
![]() | Dollar Shave Club | -4 |
In the Consumer Goods industry, Amway Corporation's NPS is rated right above Lego Group.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Amway Corporation | 56 |
![]() | Lego Group | 54 |
![]() | Red Bull | 42 |
![]() | Bath & Body Works | 38 |
![]() | Colgate Palmolive | 35 |
![]() | Hershey Company | 35 |
![]() | Crocs | 35 |
![]() | Gucci | 31 |
![]() | Tiffany & Co | 31 |
Out of the 37 Amway Corporation customer reviews 32 were positive and 5 were constructive. Amway Corporation customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Amway Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Amway Corporation's Customer Loyalty score 7% higher than Female customers.
Amway Corporation's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Amway Corporation's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 84% | 18-25 | 84% |
26-30 100% | 26-30 | 100% |
31-35 85% | 31-35 | 85% |
36-40 90% | 36-40 | 90% |
41-45 100% | 41-45 | 100% |
46-50 89% | 46-50 | 89% |
51-55 100% | 51-55 | 100% |
56-60 89% | 56-60 | 89% |
61-65 100% | 61-65 | 100% |
66+ 87% | 66+ | 87% |
Amway Corporation's Customer Loyalty score was rated the highest by customers who have used Amway Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Amway Corporation's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
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Compared to its competitors, Amway Corporation's Customer Loyalty score is rated right above Oriflame Cosmetics, and is preceded by Nu Skin Enterprises.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Avon Products | 100% |
![]() | Nu Skin Enterprises | 87% |
![]() | Amway Corporation | 86% |
![]() | Oriflame Cosmetics | 81% |
![]() | Dollar Shave Club | 77% |
![]() | Walker & Company Brands | 55% |
In the Consumer Goods industry, Amway Corporation's Customer Loyalty score is rated right above Lego Group, and is preceded by Bath & Body Works.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Bath & Body Works | 87% |
![]() | Amway Corporation | 86% |
![]() | Lego Group | 86% |
![]() | Colgate Palmolive | 86% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 80% |
![]() | Crocs | 79% |
![]() | Gucci | 76% |
![]() | Tiffany & Co | 73% |
Amway Corporation has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Amway Corporation’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Amway Corporation's product the highest. Reviewers from the Tech industry rated Amway Corporation the lowest at 4.7.
Amway Corporation's Product Quality score was rated highest by customers ages 61-65, and rated lowest by customers who have used Amway Corporation's products/services for Less than 1 Year.
Male customers rated Amway Corporation's Product Quality score 0.2 stars higher than Female customers.
Amway Corporation's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Other 4.7 | Other | 4.7 |
Amway Corporation's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.7 | 26-30 | 4.7 |
31-35 4.9 | 31-35 | 4.9 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4.9 | 41-45 | 4.9 |
46-50 4.7 | 46-50 | 4.7 |
51-55 4.9 | 51-55 | 4.9 |
56-60 4.9 | 56-60 | 4.9 |
61-65 5 | 61-65 | 5 |
66+ 4.5 | 66+ | 4.5 |
Amway Corporation's Product Quality score was rated the highest by customers who have used Amway Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Amway Corporation's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Amway Corporation's Product Quality score is rated right above Nu Skin Enterprises, and is preceded by Avon Products.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Avon Products | 5/5 |
![]() | Amway Corporation | 4.5/5 |
![]() | Nu Skin Enterprises | 4.4/5 |
![]() | Oriflame Cosmetics | 4.3/5 |
![]() | Walker & Company Brands | 4/5 |
![]() | Dollar Shave Club | 3.3/5 |
In the Consumer Goods industry, Amway Corporation's Product Quality score is rated right above Lego Group.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Amway Corporation | 4.5/5 |
![]() | Lego Group | 4.5/5 |
![]() | Red Bull | 4.2/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Crocs | 4.1/5 |
![]() | Tiffany & Co | 4/5 |
Amway Corporation has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Amway Corporation.
Amway Corporation's ROI score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Arts and Entertainment industry.
Male customers rated Amway Corporation's ROI score 0.1 stars higher than Female customers.
Amway Corporation's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.5 | Other | 4.5 |
Amway Corporation's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.5 | 31-35 | 4.5 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.9 | 41-45 | 4.9 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.7 | 51-55 | 4.7 |
56-60 4.7 | 56-60 | 4.7 |
61-65 4.9 | 61-65 | 4.9 |
66+ 4.2 | 66+ | 4.2 |
Amway Corporation's ROI score was rated the highest by customers who have used Amway Corporation's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Amway Corporation's ROI score was rated the highest by Consulting industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Amway Corporation's ROI score is rated right above Oriflame Cosmetics, and is preceded by Avon Products.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Avon Products | 5/5 |
![]() | Amway Corporation | 4.3/5 |
![]() | Oriflame Cosmetics | 4.2/5 |
![]() | Nu Skin Enterprises | 4/5 |
![]() | Dollar Shave Club | 3.3/5 |
![]() | Walker & Company Brands | 1.7/5 |
In the Consumer Goods industry, Amway Corporation's ROI score is rated right above Colgate Palmolive.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Amway Corporation | 4.3/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Lego Group | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | Tiffany & Co | 3.7/5 |
Amway Corporation has an overall Customer Satisfaction score of 83 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Amway Corporation's Customer Satisfaction score was rated highest by customers who have used Amway Corporation's products/services for 1 to 2 Years, and rated lowest by customers from the Marketing, Advertising and Research industry.
Male customers rated Amway Corporation's Customer Satisfaction score 7 points higher than Female customers.
Very Satisfied | 73% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 3% | |
Very Dissatisfied | 0% |
Very Satisfied | 71% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 2% | |
Very Dissatisfied | 5% |
Amway Corporation's Customer Satisfaction (CSAT) score was rated 82% according to Caucasian users and customers.
Amway Corporation's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Amway Corporation's Customer Satisfaction (CSAT) score was rated 87% according to African American/Black users and customers.
Amway Corporation's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.
Amway Corporation's Customer Satisfaction (CSAT) score was rated 91% according to Other users and customers.
Amway Corporation's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 74% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 61-65 | 100% | |||||||||||||||
| 66+ | 73% |
Amway Corporation's Customer Satisfaction score was rated the highest by customers who have used Amway Corporation's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Amway Corporation's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Amway Corporation's Customer Satisfaction score is rated right above Nu Skin Enterprises, and is preceded by Oriflame Cosmetics.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Avon Products | 100% |
![]() | Walker & Company Brands | 100% |
![]() | Oriflame Cosmetics | 92% |
![]() | Amway Corporation | 83% |
![]() | Nu Skin Enterprises | 81% |
![]() | Dollar Shave Club | 49% |
In the Consumer Goods industry, Amway Corporation's Customer Satisfaction score is rated right above Red Bull, and is preceded by Lego Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Lego Group | 89% |
![]() | Amway Corporation | 83% |
![]() | Red Bull | 83% |
![]() | Colgate Palmolive | 83% |
![]() | Bath & Body Works | 81% |
![]() | Hershey Company | 80% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Tiffany & Co | 73% |
Amway Corporation has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Amway Corporation's overall Customer Service score rated by its users and customers.
7575 Fulton Street East, Ada, MI 49355
http://www.amway.com/nickwhite
(616) 787-4095
Amway Corporation's Customer Service score was rated highest by customers ages 61-65, and rated lowest by customers from the Arts and Entertainment industry.
Male customers rated Amway Corporation's Customer Service score 0.3 stars higher than Female customers.
Amway Corporation's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.6 | Other | 4.6 |
Amway Corporation's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.7 | 31-35 | 4.7 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.8 | 41-45 | 4.8 |
46-50 4.4 | 46-50 | 4.4 |
51-55 4.7 | 51-55 | 4.7 |
56-60 4.8 | 56-60 | 4.8 |
61-65 5 | 61-65 | 5 |
66+ 3.9 | 66+ | 3.9 |
Amway Corporation's Customer Service score was rated the highest by customers who have used Amway Corporation's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Amway Corporation's Customer Service score was rated the highest by Construction industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Amway Corporation's Customer Service score is rated right above Oriflame Cosmetics.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Amway Corporation | 4.3/5 |
![]() | Oriflame Cosmetics | 4.3/5 |
![]() | Nu Skin Enterprises | 4.1/5 |
![]() | Avon Products | 4/5 |
![]() | Dollar Shave Club | 3/5 |
![]() | Walker & Company Brands | 2.5/5 |
In the Consumer Goods industry, Amway Corporation's Customer Service score is rated right above Lego Group.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Amway Corporation | 4.3/5 |
![]() | Lego Group | 4.2/5 |
![]() | Gucci | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Crocs | 3.9/5 |
![]() | Tiffany & Co | 3.8/5 |
Amway Corporation has a 4.3/5 stars for its overall company culture rated by their employees

Amway Corporation scored a 56 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Amway Corporation would recommend the brand to a friend. ENPS measures how likely Amway Corporation employees would recommend working at Amway Corporation to a friend.
| 74% | Promoters |
|---|---|
| 8% | Passive |
| 18% | Detractors |
| 61% | Promoters |
|---|---|
| 11% | Passive |
| 28% | Detractors |
Amway Corporation is ranked #828 in the Global Top 100 Brands. It ranks just behind Esri and just ahead of Burns & McDonnell.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
826 | ![]() | Panasonic | ![]() | Yuki Kasumi | Energy and Manufacturing |
827 | ![]() | Esri | ![]() | Jack Dangermond | Tech |
828 | ![]() | Amway Corporation | ![]() | Milind Pant | Consumer Goods |
829 | ![]() | Burns & McDonnell | ![]() | Ray Kowalik | Tech |
830 | ![]() | Betterment | ![]() | Jonathan Stein | Banking and Financial Services |
831 | ![]() | Converse | ![]() | G. Scott Uzzell | Fashion and Beauty |
832 | ![]() | Betches | ![]() | Aleen Kuperman | Media and Entertainment |
Amway Corporation is ranked #73 in the Consumer Goods Industry. It ranks just behind Del Monte Foods and just ahead of Formlabs.
| RANK | COMPANY | Location | |
|---|---|---|---|
71 | ![]() | Pringles | Battle Creek, MI |
72 | ![]() | Del Monte Foods | Walnut Creek, CA |
73 | ![]() | Amway Corporation | Ada, MI |
74 | ![]() | Formlabs | Somerville, MA |
75 | ![]() | RB US | Parsippany, NJ |
76 | ![]() | Legrand | |
77 | ![]() | Spin Master | Dubuque, IA |