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Macy's is

Ranked

#44

Retail Brands

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Macy's

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Macy's

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Macy's is ranked #44 in Retail Brands

About Macy's' Brand

From retail management jobs to creative design, we have employment opportunities that fit your life and where you want to go. Get to know us better. Macy's’s brand is ranked #254 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Macy's. When compared to other organizations within the Retail industry, Macy's is ranked #44. Among its major competitors, Macy's is ranked in 9th place for NPS while Amazon is 1st, and SEPHORA is 2nd. Overall, Macy's has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $4.88B

Brand at a Glance

77%

Customer Loyalty

3.1/5

Product Quality

3.1/5

Pricing

2.9/5

Customer Service

Macy's Ranking

^#44 in Retail
^#4 / 4 of its competitors

Macy's NPS

Macy's's Net Promoter Score (NPS) is a -11 with 38% Promoters, 13% Passives, and 49% Detractors. Net Promoter Score tracks whether Macy's's customers would recommend using the product based on a scale of -100 to 100.

Macy's Overall NPS

-11

NPS

38%	Promoters
13%	Passives
49%	Detractors

Macy's NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 -10	Feb 2025	-10
Mar 2025 -12	Mar 2025	-12
Apr 2025 -12	Apr 2025	-12
May 2025 -12	May 2025	-12
Jun 2025 -12	Jun 2025	-12
Jul 2025 -12	Jul 2025	-12
Aug 2025 -12	Aug 2025	-12
Sep 2025 -12	Sep 2025	-12
Oct 2025 -12	Oct 2025	-12
Nov 2025 -12	Nov 2025	-12
Dec 2025 -12	Dec 2025	-12
Jan 2026 -12	Jan 2026	-12

How Other Brands Compare

Macy's is ranked #4 for NPS among its competitors. Amazon and SEPHORA come in first and second, with Nordstrom coming in at third. Among those competitors, it is the lowest valued company behind Amazon.

	Macy's	Amazon	SEPHORA	Nordstrom
Global Ranking	#254	#9	#59	#97
NPS	-11	49	35	20
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$4.88B	$1.64T	-	$5.84B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Macy's NPS by Gender

Female customers rated Macy's's NPS 15 points higher than Male customers.

Male

-36

Macy's's NPS was rated -36 by Male customers on Comparably.

27%

Promoters

10%

Passives

63%

Detractors

Female

-21

Macy's's NPS was rated -21 by Female customers on Comparably.

34%

Promoters

11%

Passives

55%

Detractors

Macy's NPS by Ethnicity

Macy's's NPS was rated the highest by Native American customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -43	Caucasian	-43
Hispanic or Latino 5	Hispanic or Latino	5
African American/Black -12	African American/Black	-12
Asian or Pacific Islander 8	Asian or Pacific Islander	8
Native American 61	Native American	61
Other -47	Other	-47

Macy's NPS by Age

Macy's's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

41%

20%

39%

26-30

41%

18%

41%

31-35

33%

13%

54%

36-40

44%

52%

41-45

33%

60%

46-50

45%

52%

51-55

36%

16%

48%

56-60

23%

11%

66%

61-65

30%

18%

52%

66+

20%

76%

Macy's NPS by Usage

Macy's's NPS was rated the highest by customers who have used Macy's's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -16	Less than 1 Year	-16
1 to 2 Years -14	1 to 2 Years	-14
2 to 5 Years 0	2 to 5 Years	0
5 to 10 Years -9	5 to 10 Years	-9
Over 10 Years -35	Over 10 Years	-35

Macy's NPS vs. Competitors

Compared to its competitors, Macy's's NPS is rated right above Hudson's Bay Company, and is preceded by Kohl's.

COMPANY		NPS Score
	Amazon	49
	SEPHORA	35
	Stage Stores	34
	J. Crew	23
	Nordstrom	20
	RadioShack	20
	Gap Inc.	7
	Kohl's	0
	Macy's	-11
	Hudson's Bay Company	-24
	Wayfair	-51

Macy's NPS vs Companies in Retail

In the Retail industry, Macy's's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	Macy's	-11

Macy's Customer Reviews

Out of the 104 Macy's customer reviews 46 were positive and 58 were constructive. Macy's customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Macy's Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Macy's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

77%

23%

Macy's Customer Loyalty Score by Gender

Female customers rated Macy's's Customer Loyalty score 6% higher than Male customers.

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Male

74%

Yes

Female

80%

Yes

Macy's Customer Loyalty Score by Ethnicity

Macy's's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Macy's Customer Loyalty Score by Age

Macy's's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 65%	18-25	65%
26-30 72%	26-30	72%
31-35 70%	31-35	70%
36-40 87%	36-40	87%
41-45 70%	41-45	70%
46-50 80%	46-50	80%
51-55 78%	51-55	78%
56-60 88%	56-60	88%
61-65 85%	61-65	85%
66+ 79%	66+	79%

Macy's Customer Loyalty Score by Usage

Macy's's Customer Loyalty score was rated the highest by customers who have used Macy's's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	48%
1 to 2 Years	50%
2 to 5 Years	75%
5 to 10 Years	68%
Over 10 Years	87%

Macy's Customer Loyalty Score by Industry

Macy's's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	73%
Accounting	72%
Aerospace and Aviation	36%
Fashion and Beauty	72%
Architecture and Planning	70%
Arts and Entertainment	78%
Banking and Financial Services	84%
Biotech and Pharmaceuticals	100%
Business and Consumer Services	92%
Business Supplies and Equipment	78%
Civic and Social Organization	40%
Consulting	82%
Consumer Goods	100%
Consumer Services	100%
Education	85%
Furniture	70%
Government and Public Policy	92%
Healthcare, Hospitals and Medicine	81%
Hospitality	64%
Insurance	100%
Legal	78%
Manufacturing and Machinery	100%
Marketing, Advertising and Research	61%
Military and Defense	100%
Energy and Manufacturing	40%
Professional Services	82%
Public Relations and Communications	64%
Real Estate	82%
Retail	74%

Macy's Customer Loyalty vs. Competitors

Compared to its competitors, Macy's's Customer Loyalty score is rated right above J. Crew, and is preceded by Nordstrom.

COMPANY		Customer Loyalty Score
	Amazon	89%
	RadioShack	82%
	SEPHORA	80%
	Nordstrom	79%
	Macy's	77%
	J. Crew	76%
	Hudson's Bay Company	75%
	Kohl's	74%
	Gap Inc.	66%
	Wayfair	61%
	Stage Stores	60%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Macy's's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Macy's	77%
	Chipotle	76%

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Macy's Product Quality

3.1/5

Macy's has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.

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Macy's Product Information

Macy's’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated Macy's's product the highest. Reviewers from the Fashion and Beauty industry rated Macy's the lowest at 3.3.

Website: http://www.macys.com

Company Size: 10,000+ Employees

Industry

Retail

Quick Insights into Macy's Product Quality

Macy's's Product Quality score was rated highest by Native American customers, and rated lowest by customers from the Furniture industry.

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Ranked Macy's Product Quality the Highest

Native American	4.4
Consumer Services	4.1
26-30	3.7

Ranked Macy's Product Quality the Lowest

Other	2.3
66+	2.2
Furniture	1.5

Macy's Product Quality Score by Gender

Female customers rated Macy's's Product Quality score 0.2 stars higher than Male customers.

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Male

2.7/5

Female

2.9/5

Macy's Product Quality Score by Ethnicity

Macy's's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.6	Caucasian	2.6
Hispanic or Latino 3.2	Hispanic or Latino	3.2
African American/Black 2.9	African American/Black	2.9
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Native American 4.4	Native American	4.4
Other 2.3	Other	2.3

Macy's Product Quality Score by Age

Macy's's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.6	18-25	3.6
26-30 3.7	26-30	3.7
31-35 3.2	31-35	3.2
36-40 3.2	36-40	3.2
41-45 2.9	41-45	2.9
46-50 3.2	46-50	3.2
51-55 2.8	51-55	2.8
56-60 2.2	56-60	2.2
61-65 2.9	61-65	2.9
66+ 2.2	66+	2.2

Macy's Product Quality Score by Usage

Macy's's Product Quality score was rated the highest by customers who have used Macy's's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.9
1 to 2 Years	3.6
2 to 5 Years	3.5
5 to 10 Years	3.1
Over 10 Years	2.6

Macy's Product Quality Score by Industry

Macy's's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Furniture industry customers.

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Tech	3.2
Accounting	3
Aerospace and Aviation	1.7
Fashion and Beauty	3.3
Architecture and Planning	3.3
Arts and Entertainment	3.3
Banking and Financial Services	2.7
Biotech and Pharmaceuticals	3.8
Business and Consumer Services	3.8
Business Supplies and Equipment	2.2
Civic and Social Organization	2
Consulting	2
Consumer Goods	3.2
Consumer Services	4.1
Education	2.3
Furniture	1.5
Government and Public Policy	2.2
Healthcare, Hospitals and Medicine	2.3
Hospitality	2.9
Insurance	3
Legal	1.8
Manufacturing and Machinery	2.6
Marketing, Advertising and Research	3.5
Military and Defense	1.6
Energy and Manufacturing	2
Professional Services	3.2
Public Relations and Communications	1.6
Real Estate	1.9
Retail	3.4

Macy's Product Quality vs. Competitors

Compared to its competitors, Macy's's Product Quality score is rated right above Hudson's Bay Company, and is preceded by Kohl's.

COMPANY		Product Quality Score
	Amazon	4.2/5
	SEPHORA	4.1/5
	J. Crew	3.9/5
	Nordstrom	3.8/5
	RadioShack	3.8/5
	Gap Inc.	3.7/5
	Kohl's	3.4/5
	Macy's	3.1/5
	Hudson's Bay Company	2.9/5
	Stage Stores	2.6/5
	Wayfair	1.9/5

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Product Quality for Other Retail Brands

In the Retail industry, Macy's's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Macy's	3.1/5

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Macy's Pricing

Macy's ROI & Value For Money

3.1/5

Macy's has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.

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Macy's Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Furniture industry think that they had the lowest ROI from Macy's.

Quick Insights into Macy's ROI

Macy's's ROI score was rated highest by Native American customers, and rated lowest by customers from the Furniture industry.

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Ranked Macy's ROI the Highest

Native American	4.2
Architecture and Planning	4
26-30	3.6

Ranked Macy's ROI the Lowest

Other	2.4
66+	2.3
Furniture	1.5

Macy's ROI Score by Gender

Female customers rated Macy's's ROI score 0.3 stars higher than Male customers.

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Male

2.7/5

Female

3/5

Macy's ROI Score by Ethnicity

Macy's's ROI score was rated the highest by Native American customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.7	Caucasian	2.7
Hispanic or Latino 3.4	Hispanic or Latino	3.4
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4
Native American 4.2	Native American	4.2
Other 2.4	Other	2.4

Macy's ROI Score by Age

Macy's's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.3	18-25	3.3
26-30 3.6	26-30	3.6
31-35 3.2	31-35	3.2
36-40 3.3	36-40	3.3
41-45 2.9	41-45	2.9
46-50 3.1	46-50	3.1
51-55 2.9	51-55	2.9
56-60 2.4	56-60	2.4
61-65 3.1	61-65	3.1
66+ 2.3	66+	2.3

Macy's ROI Score by Usage

Macy's's ROI score was rated the highest by customers who have used Macy's's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.2
1 to 2 Years	3.4
2 to 5 Years	3.3
5 to 10 Years	3.3
Over 10 Years	2.6

Macy's ROI Score by Industry

Macy's's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Furniture industry customers.

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Tech	3
Accounting	3
Aerospace and Aviation	2.8
Fashion and Beauty	3.3
Architecture and Planning	4
Arts and Entertainment	3.2
Banking and Financial Services	2.7
Biotech and Pharmaceuticals	3.3
Business and Consumer Services	3.3
Business Supplies and Equipment	3
Civic and Social Organization	3.1
Consulting	2.4
Consumer Goods	3
Consumer Services	4
Education	2.6
Furniture	1.5
Government and Public Policy	2.2
Healthcare, Hospitals and Medicine	2.5
Hospitality	3
Insurance	3.1
Legal	1.8
Manufacturing and Machinery	3
Marketing, Advertising and Research	3.3
Military and Defense	3
Energy and Manufacturing	1.8
Professional Services	2.9
Public Relations and Communications	2.8
Real Estate	1.8
Retail	3.4

Macy's Pricing vs. Competitors

Compared to its competitors, Macy's's ROI score is rated right above Stage Stores, and is preceded by Kohl's.

COMPANY		Pricing Score
	Amazon	4.1/5
	J. Crew	3.8/5
	RadioShack	3.8/5
	SEPHORA	3.8/5
	Nordstrom	3.6/5
	Gap Inc.	3.5/5
	Kohl's	3.4/5
	Macy's	3.1/5
	Stage Stores	3/5
	Hudson's Bay Company	2.8/5
	Wayfair	1.7/5

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ROI for Other Retail Brands

In the Retail industry, Macy's's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	Macy's	3.1/5

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Macy's Customer Satisfaction (CSAT)

Macy's Customer Satisfaction (CSAT) Score

52 / 100

Macy's has an overall Customer Satisfaction score of 52 rated by its users and customers.

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Very Satisfied	32%
Satisfied	20%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	8%
Very Dissatisfied	30%

Very Satisfied

32%

Satisfied

20%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

30%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Macy's Customer Satisfaction

Macy's's Customer Satisfaction score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Legal industry.

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Ranked Macy's Customer Satisfaction the Highest

Consumer Goods	100%
Native American	86%
26-30	76%

Ranked Macy's Customer Satisfaction the Lowest

Other	32%
66+	26%
Legal	0%

Macy's Customer Satisfaction Score by Gender

Female customers rated Macy's's Customer Satisfaction score 7 points higher than Male customers.

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39 / 100

Male

	Very Satisfied	21%
	Satisfied	18%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	11%
	Very Dissatisfied	41%

46 / 100

Female

	Very Satisfied	31%
	Satisfied	15%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	10%
	Very Dissatisfied	38%

Macy's Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Macy's' Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.

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38 / 100

Very Satisfied	26%
Satisfied	12%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	13%
Very Dissatisfied	43%

Very Satisfied

26%

Satisfied

12%

Neither Satisfied nor Dissatisfied

Dissatisfied

13%

Very Dissatisfied

43%

CSAT according to Hispanic or Latino

Macy's' Customer Satisfaction (CSAT) score was rated 54% according to Hispanic or Latino users and customers.

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54 / 100

Very Satisfied	31%
Satisfied	23%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	6%
Very Dissatisfied	23%

Very Satisfied

31%

Satisfied

23%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

23%

CSAT according to African American/Black

Macy's' Customer Satisfaction (CSAT) score was rated 55% according to African American/Black users and customers.

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55 / 100

Very Satisfied	25%
Satisfied	30%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	7%
Very Dissatisfied	33%

Very Satisfied

25%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

33%

CSAT according to Asian or Pacific Islander

Macy's' Customer Satisfaction (CSAT) score was rated 71% according to Asian or Pacific Islander users and customers.

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71 / 100

Very Satisfied	40%
Satisfied	31%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	4%
Very Dissatisfied	14%

Very Satisfied

40%

Satisfied

31%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

14%

CSAT according to Native American

Macy's' Customer Satisfaction (CSAT) score was rated 86% according to Native American users and customers.

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86 / 100

Very Satisfied	86%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	14%
Very Dissatisfied	0%

Very Satisfied

86%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

14%

Very Dissatisfied

CSAT according to Other

Macy's' Customer Satisfaction (CSAT) score was rated 32% according to Other users and customers.

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32 / 100

Very Satisfied	21%
Satisfied	11%
Neither Satisfied nor Dissatisfied	2%
Dissatisfied	11%
Very Dissatisfied	55%

Very Satisfied

21%

Satisfied

11%

Neither Satisfied nor Dissatisfied

Dissatisfied

11%

Very Dissatisfied

55%

Macy's Customer Satisfaction Score by Age

Macy's's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

75%

26-30

76%

31-35

44%

36-40

60%

41-45

44%

46-50

53%

51-55

46%

56-60

34%

61-65

44%

66+

26%

Macy's Customer Satisfaction Score by Usage

Macy's's Customer Satisfaction score was rated the highest by customers who have used Macy's's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	48
1 to 2 Years	72
2 to 5 Years	73
5 to 10 Years	50
Over 10 Years	38

Macy's Customer Satisfaction Score by Industry

Macy's's Customer Satisfaction score was rated the highest by Consumer Goods industry customers, and the lowest by Legal industry customers.

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	"title": "Macy's Customer Satisfaction Score by Industry",
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			"groupId": 104,
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		{
			"label": "Architecture and Planning",
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			"score": 57,
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			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 35,
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			"groupId": 504,
			"score": 89,
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			"label": "Consulting",
			"groupId": 511,
			"score": 22,
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			"csatScore": 22,
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			"label": "Consumer Goods",
			"groupId": 513,
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			"groupId": 514,
			"score": 75,
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		{
			"label": "Education",
			"groupId": 515,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
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		{
			"label": "Furniture",
			"groupId": 520,
			"score": 0,
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		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 20,
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			"scoreClassName": "",
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		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 32,
			"stars": 0,
			"csatScore": 32,
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		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 60,
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			"label": "Insurance",
			"groupId": 526,
			"score": 40,
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			"scoreLabel": 40
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			"label": "Legal",
			"groupId": 529,
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		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 34,
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			"scoreClassName": "",
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		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 67,
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			"label": "Military and Defense",
			"groupId": 538,
			"score": 25,
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			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 0,
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			"label": "Professional Services",
			"groupId": 549,
			"score": 40,
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			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 20,
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			"groupId": 559,
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Tech	56
Accounting	66
Aerospace and Aviation	20
Fashion and Beauty	43
Architecture and Planning	57
Arts and Entertainment	50
Banking and Financial Services	35
Business and Consumer Services	89
Business Supplies and Equipment	50
Consulting	22
Consumer Goods	100
Consumer Services	75
Education	33
Furniture	0
Government and Public Policy	20
Healthcare, Hospitals and Medicine	32
Hospitality	60
Insurance	40
Legal	0
Manufacturing and Machinery	34
Marketing, Advertising and Research	67
Military and Defense	25
Energy and Manufacturing	0
Professional Services	40
Public Relations and Communications	20
Real Estate	25
Retail	53

Macy's Customer Satisfaction vs. Competitors

Compared to its competitors, Macy's's Customer Satisfaction score is rated right above Hudson's Bay Company, and is preceded by Kohl's.

COMPANY		Customer Satisfaction (CSAT) Score
	Amazon	83%
	RadioShack	83%
	SEPHORA	78%
	J. Crew	75%
	Gap Inc.	72%
	Nordstrom	68%
	Kohl's	64%
	Macy's	52%
	Hudson's Bay Company	42%
	Wayfair	26%
	Stage Stores	0%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Macy's's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	83%
	Amazon	83%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%
	Macy's	52%

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Macy's Customer Service

2.9/5

Macy's has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.

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About Macy's's Customer Service

Address

7 West Seventh, Street Cincinnati, Cincinnati, OH 45202

Website

http://www.macys.com

Phone Number

513-579-7000

Macy's's Social Links

Quick Insights into Macy's Customer Service

Macy's's Customer Service score was rated highest by Native American customers, and rated lowest by customers from the Public Relations and Communications industry.

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Ranked Macy's Customer Service the Highest

Native American	4.5
Architecture and Planning	4.1
26-30	3.6

Ranked Macy's Customer Service the Lowest

Other	2.1
66+	1.9
Public Relations and Communications	1.5

Macy's Customer Service Score by Gender

Female customers rated Macy's's Customer Service score 0.2 stars higher than Male customers.

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Male

2.5/5

Female

2.7/5

Macy's Customer Service Score by Ethnicity

Macy's's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.3	Caucasian	2.3
Hispanic or Latino 3.3	Hispanic or Latino	3.3
African American/Black 2.9	African American/Black	2.9
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Native American 4.5	Native American	4.5
Other 2.1	Other	2.1

Macy's Customer Service Score by Age

Macy's's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 3.4	18-25	3.4
26-30 3.6	26-30	3.6
31-35 3.2	31-35	3.2
36-40 3.2	36-40	3.2
41-45 2.7	41-45	2.7
46-50 2.9	46-50	2.9
51-55 2.7	51-55	2.7
56-60 2.1	56-60	2.1
61-65 2.5	61-65	2.5
66+ 1.9	66+	1.9

Macy's Customer Service Score by Usage

Macy's's Customer Service score was rated the highest by customers who have used Macy's's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.7
1 to 2 Years	3.3
2 to 5 Years	3.4
5 to 10 Years	3.3
Over 10 Years	2.3

Macy's Customer Service Score by Industry

Macy's's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Public Relations and Communications industry customers.

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Tech	3
Accounting	2.8
Aerospace and Aviation	2.2
Fashion and Beauty	3.4
Architecture and Planning	4.1
Arts and Entertainment	2.8
Banking and Financial Services	2.3
Biotech and Pharmaceuticals	3
Business and Consumer Services	3.5
Business Supplies and Equipment	2.7
Civic and Social Organization	1.5
Consulting	1.7
Consumer Goods	3.5
Consumer Services	3.7
Education	2.3
Furniture	1.6
Government and Public Policy	1.7
Healthcare, Hospitals and Medicine	2.1
Hospitality	2.9
Insurance	2.3
Legal	1.5
Manufacturing and Machinery	2.5
Marketing, Advertising and Research	3
Military and Defense	1.6
Energy and Manufacturing	1.5
Professional Services	3.1
Public Relations and Communications	1.5
Real Estate	1.7
Retail	3.4

Macy's Customer Service vs. Competitors

Compared to its competitors, Macy's's Customer Service score is rated right above Hudson's Bay Company, and is preceded by Stage Stores.

COMPANY		Customer Service Score
	Amazon	4.2/5
	SEPHORA	3.9/5
	J. Crew	3.9/5
	RadioShack	3.9/5
	Nordstrom	3.7/5
	Gap Inc.	3.6/5
	Kohl's	3.4/5
	Stage Stores	3.2/5
	Macy's	2.9/5
	Hudson's Bay Company	2.5/5
	Wayfair	1.7/5

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Customer Service for Other Retail Brands

In the Retail industry, Macy's's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	Macy's	2.9/5

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Macy's as an Employer

3.0/5

Macy's has a 3.0/5 stars for its overall company culture rated by their employees

bottom

30%

CEO of Macy's

Jeff Gennette

In the Bottom 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Macy's scored a -11 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of Macy's would recommend the brand to a friend. ENPS measures how likely Macy's employees would recommend working at Macy's to a friend.

Net Promoter Score

-11

NPS Score

38%	Promoters
13%	Passive
49%	Detractors

Employee Net Promoter Score

-18

eNPS Score

32%	Promoters
18%	Passive
50%	Detractors

Global Ranking Snapshot

Macy's is ranked #254 in the Global Top 100 Brands. It ranks just behind Indeed.com and just ahead of Royal Caribbean International.

RANK			INDUSTRY
252	Clorox Company	Benno Dorer	Consumer Goods
253	Indeed.com	Chris Hyams	Tech
254	Macy's	Jeff Gennette	Retail
255	Royal Caribbean International	Michael Bayley	Travel and Hospitality
256	Four Seasons Hotels and Resorts	John Davison	Travel and Hospitality
257	H E B	Charles Butt	Retail
258	Red Hat	Matt Hicks	Tech

Retail Ranking Snapshot

Macy's is ranked #44 in the Retail Industry. It ranks just behind Marshalls and just ahead of H E B.

RANK		Location
42	Publix Super Markets	Lakeland, FL
43	Marshalls	Philadelphia, PA
44	Macy's	Cincinnati, OH
45	H E B	San Antonio, TX
46	Dollar Tree	Chesapeake, VA
47	Brooks Running	Seattle, WA
48	Ace Hardware	Oak Brook, IL