11
NPS
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Nielsen is ranked #75 in Tech Brands
Nielsen is ranked #75 in Tech Brands
About Nielsen's Brand
Nielsen’s brand is ranked #283 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Nielsen. When compared to other organizations within the Tech industry, Nielsen is ranked #75. Among its major competitors, Nielsen is ranked in 3rd place for NPS while Ipsos MORI is 1st, and Gartner is 2nd.Their current market cap is $8.36B
Brand at a Glance
76%
Customer Loyalty
3.8/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Nielsen CMO
Greg Daniel
Greg Daniel serves as the Chief Marketing and Digital Experience Officer of Nielsen. Greg started at Nielsen in May of 2016. Greg currently resides in the Greater New York City Area.
Nielsen Ranking
- #283 in Global Best Brands
- #75 in Tech
- #2 / 4 of its competitors
Nielsen NPS
Nielsen's Net Promoter Score (NPS) is a 11 with 48% Promoters, 15% Passives, and 37% Detractors. Net Promoter Score tracks whether Nielsen's customers would recommend using the product based on a scale of -100 to 100.
Nielsen Overall NPS
| 48% | Promoters |
|---|---|
| 15% | Passives |
| 37% | Detractors |
Nielsen NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 10 | May 2024 | 10 |
Jul 2024 10 | Jul 2024 | 10 |
Aug 2024 10 | Aug 2024 | 10 |
Sep 2024 10 | Sep 2024 | 10 |
Oct 2024 10 | Oct 2024 | 10 |
Jan 2025 9 | Jan 2025 | 9 |
Apr 2025 9 | Apr 2025 | 9 |
May 2025 11 | May 2025 | 11 |
Jun 2025 12 | Jun 2025 | 12 |
Sep 2025 12 | Sep 2025 | 12 |
Dec 2025 11 | Dec 2025 | 11 |
Jan 2026 11 | Jan 2026 | 11 |
How Other Brands Compare
Nielsen is ranked second for NPS among its competitors. Gartner and Kantar come in first and third, with RR Donnelley coming in at #4. Among those competitors, it is the third most valued company behind Gartner.
 Nielsen |  Gartner |  Kantar |  RR Donnelley | |
| Global Ranking | #283 | #477 | #- | #- |
| NPS | 11 | 27 | 3 | -13 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $8.36B | $16.42B | $15.87B | $299.21M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Nielsen NPS by Gender
Female customers rated Nielsen's NPS 47 points higher than Male customers.
Male
-14
Nielsen's NPS was rated -14 by Male customers on Comparably.
36%
Promoters
14%
Passives
50%
Detractors
Female
33
Nielsen's NPS was rated 33 by Female customers on Comparably.
59%
Promoters
15%
Passives
26%
Detractors
Nielsen NPS by Ethnicity
Nielsen's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -28 | Caucasian | -28 |
Hispanic or Latino 20 | Hispanic or Latino | 20 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander 42 | Asian or Pacific Islander | 42 |
Other -28 | Other | -28 |
Nielsen NPS by Age
Nielsen's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Nielsen NPS by Usage
Nielsen's NPS was rated the highest by customers who have used Nielsen's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 28 | Less than 1 Year | 28 |
1 to 2 Years -16 | 1 to 2 Years | -16 |
2 to 5 Years 37 | 2 to 5 Years | 37 |
5 to 10 Years 11 | 5 to 10 Years | 11 |
Over 10 Years -33 | Over 10 Years | -33 |
Nielsen NPS vs. Competitors
Compared to its competitors, Nielsen's NPS is rated right above Kantar, and is preceded by Gartner.
| COMPANY | NPS Score | |
|---|---|---|
 | Ipsos MORI | 67 |
| Gartner | 27 |
| Nielsen | 11 |
| Kantar | 3 |
 | J.D. Power | 0 |
 | GfK | -7 |
 | comScore | -9 |
| RR Donnelley | -13 |
Nielsen Customer Reviews
Out of the 16 Nielsen customer reviews 11 were positive and 5 were constructive. Nielsen customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Nielsen Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Nielsen users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Nielsen Customer Loyalty Score by Gender
Female customers rated Nielsen's Customer Loyalty score 1% higher than Male customers.
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Male
73%
Yes
Female
74%
Yes
Nielsen Customer Loyalty Score by Ethnicity
Nielsen's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Nielsen.
74
out of 100
Caucasian
91
out of 100
Hispanic or Latino
82
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
49
out of 100
Other
Nielsen Customer Loyalty Score by Age
Nielsen's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 61% | 18-25 | 61% |
26-30 100% | 26-30 | 100% |
31-35 91% | 31-35 | 91% |
36-40 70% | 36-40 | 70% |
41-45 28% | 41-45 | 28% |
46-50 70% | 46-50 | 70% |
61-65 100% | 61-65 | 100% |
Nielsen Customer Loyalty Score by Usage
Nielsen's Customer Loyalty score was rated the highest by customers who have used Nielsen's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nielsen Customer Loyalty Score by Industry
Nielsen's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Media and Entertainment industry customers.
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Nielsen Customer Loyalty vs. Competitors
Compared to its competitors, Nielsen's Customer Loyalty score is rated right above GfK, and is preceded by Gartner.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Gartner | 79% |
| Nielsen | 76% |
| GfK | 74% |
| RR Donnelley | 74% |
| Kantar | 73% |
| J.D. Power | 72% |
| Ipsos MORI | 55% |
| comScore | 50% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Nielsen's Customer Loyalty score is rated right below Peloton.
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Nielsen Product Quality
3.8/5
Nielsen has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Nielsen Product Information
Nielsen’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Nielsen's product the highest. Reviewers from the Media and Entertainment industry rated Nielsen the lowest at 2.3.
- Company Size
- 10,000+ Employees
Industry
Analytics
Business Services
Quick Insights into Nielsen Product Quality
Nielsen's Product Quality score was rated highest by customers ages 61-65, and rated lowest by customers ages 46-50.
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Ranked Nielsen Product Quality the Highest
Ranked Nielsen Product Quality the Lowest
Nielsen Product Quality Score by Gender
Female customers rated Nielsen's Product Quality score 0.1 stars higher than Male customers.
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Male
3.5/5
Female
3.6/5
Nielsen Product Quality Score by Ethnicity
Nielsen's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 2.8 | Other | 2.8 |
Nielsen Product Quality Score by Age
Nielsen's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4 | 31-35 | 4 |
36-40 3.3 | 36-40 | 3.3 |
41-45 2.9 | 41-45 | 2.9 |
46-50 1.8 | 46-50 | 1.8 |
61-65 4.3 | 61-65 | 4.3 |
Nielsen Product Quality Score by Usage
Nielsen's Product Quality score was rated the highest by customers who have used Nielsen's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nielsen Product Quality Score by Industry
Nielsen's Product Quality score was rated the highest by Education industry customers, and the lowest by Media and Entertainment industry customers.
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Nielsen Product Quality vs. Competitors
Compared to its competitors, Nielsen's Product Quality score is rated right above J.D. Power, and is preceded by Kantar.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ipsos MORI | 4.5/5 |
| Gartner | 3.9/5 |
| Kantar | 3.9/5 |
| Nielsen | 3.8/5 |
| J.D. Power | 3.5/5 |
| GfK | 3.4/5 |
| comScore | 3.4/5 |
| RR Donnelley | 3.4/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Nielsen's Product Quality score is rated right below ROBLOX.
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Nielsen Pricing
Nielsen ROI & Value For Money
3.6/5
Nielsen has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Nielsen Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Consumer Goods industry think that they had the lowest ROI from Nielsen.
Quick Insights into Nielsen ROI
Nielsen's ROI score was rated highest by customers who have used Nielsen's products/services for 2 to 5 Years, and rated lowest by customers ages 46-50.
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Ranked Nielsen ROI the Highest
Ranked Nielsen ROI the Lowest
Nielsen ROI Score by Gender
Female customers rated Nielsen's ROI score 0.3 stars higher than Male customers.
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Male
3.2/5
Female
3.5/5
Nielsen ROI Score by Ethnicity
Nielsen's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.3 | Other | 2.3 |
Nielsen ROI Score by Age
Nielsen's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2.1 | 46-50 | 2.1 |
61-65 3.8 | 61-65 | 3.8 |
Nielsen ROI Score by Usage
Nielsen's ROI score was rated the highest by customers who have used Nielsen's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nielsen ROI Score by Industry
Nielsen's ROI score was rated the highest by Education industry customers, and the lowest by Consumer Goods industry customers.
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Nielsen Pricing vs. Competitors
Compared to its competitors, Nielsen's ROI score is rated right above J.D. Power, and is preceded by Gartner.
| COMPANY | Pricing Score | |
|---|---|---|
| Ipsos MORI | 4.5/5 |
| Gartner | 3.8/5 |
| Nielsen | 3.6/5 |
| J.D. Power | 3.5/5 |
| RR Donnelley | 3.5/5 |
| Kantar | 3.4/5 |
| comScore | 3.2/5 |
| GfK | 3/5 |
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ROI for Other Tech Brands
In the Tech industry, Nielsen's ROI score is rated right below ROBLOX.
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Nielsen Customer Satisfaction (CSAT)
Nielsen Customer Satisfaction (CSAT) Score
72 / 100
Nielsen has an overall Customer Satisfaction score of 72 rated by its users and customers.
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Very Satisfied
34%
Satisfied
38%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
3%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Nielsen Customer Satisfaction
Nielsen's Customer Satisfaction score was rated highest by customers ages 61-65, and rated lowest by customers ages 41-45.
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Ranked Nielsen Customer Satisfaction the Highest
Ranked Nielsen Customer Satisfaction the Lowest
Nielsen Customer Satisfaction Score by Gender
Female customers rated Nielsen's Customer Satisfaction score 4 points higher than Male customers.
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59 / 100
MaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 5% | |
Very Dissatisfied | 18% |
63 / 100
FemaleVery Satisfied | 42% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Nielsen Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Nielsen's Customer Satisfaction (CSAT) score was rated 46% according to Caucasian users and customers.
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46 / 100
Very Satisfied
23%
Satisfied
23%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
8%
Very Dissatisfied
23%
CSAT according to Hispanic or Latino
Nielsen's Customer Satisfaction (CSAT) score was rated 60% according to Hispanic or Latino users and customers.
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60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
30%
CSAT according to African American/Black
Nielsen's Customer Satisfaction (CSAT) score was rated 78% according to African American/Black users and customers.
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78 / 100
Very Satisfied
56%
Satisfied
22%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Nielsen's Customer Satisfaction (CSAT) score was rated 90% according to Asian or Pacific Islander users and customers.
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90 / 100
Very Satisfied
40%
Satisfied
50%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Nielsen's Customer Satisfaction (CSAT) score was rated 43% according to Other users and customers.
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43 / 100
Very Satisfied
29%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
43%
Nielsen Customer Satisfaction Score by Age
Nielsen's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 89% | |||||||||||||||
| 31-35 | 63% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 61-65 | 100% |
Nielsen Customer Satisfaction Score by Usage
Nielsen's Customer Satisfaction score was rated the highest by customers who have used Nielsen's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Nielsen Customer Satisfaction Score by Industry
Nielsen's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Consumer Goods industry customers.
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{
"title": "Nielsen Customer Satisfaction Score by Industry",
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"bars": [
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}Nielsen Customer Satisfaction vs. Competitors
Compared to its competitors, Nielsen's Customer Satisfaction score is rated right above J.D. Power, and is preceded by Kantar.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ipsos MORI | 100% |
| Gartner | 78% |
| Kantar | 76% |
| Nielsen | 72% |
| J.D. Power | 62% |
| RR Donnelley | 60% |
| GfK | 55% |
| comScore | 40% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Nielsen's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
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Nielsen Customer Service
3.7/5
Nielsen has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Nielsen's Customer Service
Address
85 Broad St, New York City, NY
Website
http://www.nielsen.com/us/en.html
Phone Number
(800) 864-1224
Quick Insights into Nielsen Customer Service
Nielsen's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 46-50.
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Ranked Nielsen Customer Service the Highest
Ranked Nielsen Customer Service the Lowest
Nielsen Customer Service Score by Gender
Female customers rated Nielsen's Customer Service score 0.1 stars higher than Male customers.
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Male
3.5/5
Female
3.6/5
Nielsen Customer Service Score by Ethnicity
Nielsen's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 2.4 | Other | 2.4 |
Nielsen Customer Service Score by Age
Nielsen's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.7 | 36-40 | 3.7 |
41-45 2.3 | 41-45 | 2.3 |
46-50 1.5 | 46-50 | 1.5 |
61-65 4 | 61-65 | 4 |
Nielsen Customer Service Score by Usage
Nielsen's Customer Service score was rated the highest by customers who have used Nielsen's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nielsen Customer Service Score by Industry
Nielsen's Customer Service score was rated the highest by Education industry customers, and the lowest by Media and Entertainment industry customers.
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Nielsen Customer Service vs. Competitors
Compared to its competitors, Nielsen's Customer Service score is rated right above Kantar, and is preceded by Gartner.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ipsos MORI | 4/5 |
| Gartner | 3.9/5 |
| Nielsen | 3.7/5 |
| Kantar | 3.7/5 |
| J.D. Power | 3.6/5 |
| comScore | 3.5/5 |
| RR Donnelley | 3.5/5 |
| GfK | 3.2/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Nielsen's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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Nielsen as an Employer
3.4/5
Nielsen has a 3.4/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Nielsen scored a 11 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Nielsen would recommend the brand to a friend. ENPS measures how likely Nielsen employees would recommend working at Nielsen to a friend.
Net Promoter Score
11
NPS Score
| 48% | Promoters |
|---|---|
| 15% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
-6
eNPS Score
| 38% | Promoters |
|---|---|
| 18% | Passive |
| 44% | Detractors |
Global Ranking Snapshot
Nielsen is ranked #283 in the Global Top 100 Brands. It ranks just behind ADM and just ahead of Box.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
281 |  | DSW |  | Roger Rawlins | Retail |
282 |  | ADM |  | Juan Luciano | Food and Beverages |
283 | | Nielsen | | David Kenny | Tech |
284 |  | Box |  | Aaron Levie | Tech |
285 |  | Shake Shack |  | Randy Garutti | Travel and Hospitality |
286 |  | Rite Aid |  | Heyward Donigan | Retail |
287 |  | Jamba Juice |  | David A. Pace | Food and Beverages |
