
PayPal is an online payments system to send or receive money or to set up a merchant account. PayPal’s brand is ranked #109 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of PayPal. When compared to other organizations within the Tech industry, PayPal is ranked #30. Among its major competitors, PayPal is ranked in 7th place for NPS while Edenred is 1st, and Apple is 2nd. Overall, PayPal has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $336.03B
PayPal's Net Promoter Score (NPS) is a 9 with 46% Promoters, 17% Passives, and 37% Detractors. Net Promoter Score tracks whether PayPal's customers would recommend using the product based on a scale of -100 to 100.
| 46% | Promoters |
|---|---|
| 17% | Passives |
| 37% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 11 | Feb 2025 | 11 |
Mar 2025 11 | Mar 2025 | 11 |
Apr 2025 11 | Apr 2025 | 11 |
May 2025 11 | May 2025 | 11 |
Jun 2025 11 | Jun 2025 | 11 |
Jul 2025 11 | Jul 2025 | 11 |
Aug 2025 11 | Aug 2025 | 11 |
Sep 2025 11 | Sep 2025 | 11 |
Oct 2025 11 | Oct 2025 | 11 |
Nov 2025 11 | Nov 2025 | 11 |
Dec 2025 9 | Dec 2025 | 9 |
Jan 2026 9 | Jan 2026 | 9 |
PayPal is ranked #4 for NPS among its competitors. Apple and Mastercard come in first and second, with Block coming in at third. Among those competitors, it is the third most valued company behind Apple.
![]() PayPal | ![]() Apple | ![]() Block | ![]() Mastercard | |
| Global Ranking | #109 | #5 | #67 | #88 |
| NPS | 9 | 48 | 25 | 27 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $336.03B | $2.11T | $97.54B | $350.76B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated PayPal's NPS 3 points higher than Female customers.
PayPal's NPS was rated -3 by Male customers on Comparably.
PayPal's NPS was rated -6 by Female customers on Comparably.
PayPal's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -18 | Caucasian | -18 |
Hispanic or Latino 21 | Hispanic or Latino | 21 |
African American/Black -11 | African American/Black | -11 |
Asian or Pacific Islander 14 | Asian or Pacific Islander | 14 |
Native American 0 | Native American | 0 |
Other -7 | Other | -7 |
PayPal's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
PayPal's NPS was rated the highest by customers who have used PayPal's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -6 | Less than 1 Year | -6 |
1 to 2 Years 6 | 1 to 2 Years | 6 |
2 to 5 Years -9 | 2 to 5 Years | -9 |
5 to 10 Years -7 | 5 to 10 Years | -7 |
Over 10 Years -6 | Over 10 Years | -6 |
Out of the 65 PayPal customer reviews 40 were positive and 25 were constructive. PayPal customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of PayPal users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated PayPal's Customer Loyalty score 1% higher than Female customers.
PayPal's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
PayPal's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 80% | 18-25 | 80% |
26-30 87% | 26-30 | 87% |
31-35 86% | 31-35 | 86% |
36-40 84% | 36-40 | 84% |
41-45 84% | 41-45 | 84% |
46-50 80% | 46-50 | 80% |
51-55 81% | 51-55 | 81% |
56-60 93% | 56-60 | 93% |
61-65 62% | 61-65 | 62% |
66+ 89% | 66+ | 89% |
PayPal's Customer Loyalty score was rated the highest by customers who have used PayPal's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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PayPal's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, PayPal's Customer Loyalty score is rated right above Mastercard, and is preceded by Edenred.
In the Tech industry, PayPal's Customer Loyalty score is rated right below Peloton.
PayPal has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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PayPal serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. PayPal supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
PayPal’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Government and Public Policy industry rated PayPal's product the highest. Reviewers from the Banking and Financial Services industry rated PayPal the lowest at 3.7.
PayPal's Product Quality score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers ages 61-65.
Male customers rated PayPal's Product Quality score 0.1 stars higher than Female customers.
PayPal's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 2.7 | Native American | 2.7 |
Other 3.4 | Other | 3.4 |
PayPal's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.5 | 46-50 | 3.5 |
51-55 2.5 | 51-55 | 2.5 |
56-60 4.2 | 56-60 | 4.2 |
61-65 1.7 | 61-65 | 1.7 |
66+ 2.3 | 66+ | 2.3 |
PayPal's Product Quality score was rated the highest by customers who have used PayPal's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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PayPal's Product Quality score was rated the highest by Government and Public Policy industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, PayPal's Product Quality score is rated right above Fiserv, and is preceded by Block.
In the Tech industry, PayPal's Product Quality score is rated right below ROBLOX.
PayPal has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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PayPal has a pricing structure that accommodates small, medium, and large businesses. Starting from $5/month, PayPal uses a subscription model and offers the following: - 2.7% per US swipe or PayPal transaction., - 3.5% + $0.15 for keyed entry., and - An additional 1% and/or 2.5% currency conversion is charged to cards for international transactions.. For the users that are not ready to commit yet, PayPal also offers a free trial.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Government and Public Policy industry. The users from the Consumer Goods industry think that they had the lowest ROI from PayPal.
PayPal's ROI score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers ages 61-65.
Male customers rated PayPal's ROI score 0.2 stars higher than Female customers.
PayPal's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 2.7 | Native American | 2.7 |
Other 3.2 | Other | 3.2 |
PayPal's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.3 | 41-45 | 3.3 |
46-50 3.3 | 46-50 | 3.3 |
51-55 2.2 | 51-55 | 2.2 |
56-60 3.7 | 56-60 | 3.7 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2.1 | 66+ | 2.1 |
PayPal's ROI score was rated the highest by customers who have used PayPal's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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PayPal's ROI score was rated the highest by Government and Public Policy industry customers, and the lowest by Consumer Goods industry customers.
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Compared to its competitors, PayPal's ROI score is rated right above Payoneer, and is preceded by Block.
In the Tech industry, PayPal's ROI score is rated right below ROBLOX.
PayPal has an overall Customer Satisfaction score of 64 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
PayPal's Customer Satisfaction score was rated highest by customers from the Non-Profit industry, and rated lowest by customers ages 61-65.
Male customers rated PayPal's Customer Satisfaction score 7 points higher than Female customers.
Very Satisfied | 39% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 5% | |
Very Dissatisfied | 21% |
Very Satisfied | 35% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 6% | |
Very Dissatisfied | 28% |
PayPal's Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.
PayPal's Customer Satisfaction (CSAT) score was rated 66% according to Hispanic or Latino users and customers.
PayPal's Customer Satisfaction (CSAT) score was rated 58% according to African American/Black users and customers.
PayPal's Customer Satisfaction (CSAT) score was rated 79% according to Asian or Pacific Islander users and customers.
PayPal's Customer Satisfaction (CSAT) score was rated 50% according to Native American users and customers.
PayPal's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
PayPal's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 71% | |||||||||||||||
| 26-30 | 78% | |||||||||||||||
| 31-35 | 77% | |||||||||||||||
| 36-40 | 68% | |||||||||||||||
| 41-45 | 64% | |||||||||||||||
| 46-50 | 64% | |||||||||||||||
| 51-55 | 39% | |||||||||||||||
| 56-60 | 78% | |||||||||||||||
| 61-65 | 24% | |||||||||||||||
| 66+ | 35% |
PayPal's Customer Satisfaction score was rated the highest by customers who have used PayPal's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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PayPal's Customer Satisfaction score was rated the highest by Non-Profit industry customers, and the lowest by Military and Defense industry customers.
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{
"title": "PayPal Customer Satisfaction Score by Industry",
"text": "PayPal's Customer Satisfaction score was rated the highest by Non-Profit industry customers, and the lowest by Military and Defense industry customers.",
"bars": [
{
"label": "Tech",
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},
{
"label": "Accounting",
"groupId": 495,
"score": 62,
"stars": 0,
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},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 76,
"stars": 0,
"csatScore": 76,
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"scoreClassName": "",
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{
"label": "Architecture and Planning",
"groupId": 498,
"score": 90,
"stars": 0,
"csatScore": 90,
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"scoreClassName": "",
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},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 59,
"stars": 0,
"csatScore": 59,
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"scoreClassName": "",
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},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Beverage, Wine and Spirits",
"groupId": 502,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Construction",
"groupId": 510,
"score": 86,
"stars": 0,
"csatScore": 86,
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"scoreClassName": "",
"scoreLabel": 86
},
{
"label": "Consulting",
"groupId": 511,
"score": 80,
"stars": 0,
"csatScore": 80,
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"scoreClassName": "",
"scoreLabel": 80
},
{
"label": "Consumer Services",
"groupId": 514,
"score": 57,
"stars": 0,
"csatScore": 57,
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"scoreClassName": "",
"scoreLabel": 57
},
{
"label": "Education",
"groupId": 515,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "PayPal's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Legal",
"groupId": 529,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "PayPal's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 57,
"stars": 0,
"csatScore": 57,
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"scoreClassName": "",
"scoreLabel": 57
},
{
"label": "Military and Defense",
"groupId": 538,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Non-Profit",
"groupId": 540,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Energy and Manufacturing",
"groupId": 541,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Real Estate",
"groupId": 554,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Retail",
"groupId": 559,
"score": 40,
"stars": 0,
"csatScore": 40,
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"scoreClassName": "",
"scoreLabel": 40
}
]
}Compared to its competitors, PayPal's Customer Satisfaction score is rated right above Block, and is preceded by Stripe.
In the Tech industry, PayPal's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
PayPal has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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2211 N. First Street, San Jose, CA 95131
https://www.paypal.com
PayPal's Customer Service score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers ages 61-65.
Male customers rated PayPal's Customer Service score 0.3 stars higher than Female customers.
PayPal's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 2.7 | Native American | 2.7 |
Other 3.1 | Other | 3.1 |
PayPal's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.3 | 46-50 | 3.3 |
51-55 2.2 | 51-55 | 2.2 |
56-60 3.5 | 56-60 | 3.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.9 | 66+ | 1.9 |
PayPal's Customer Service score was rated the highest by customers who have used PayPal's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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PayPal's Customer Service score was rated the highest by Government and Public Policy industry customers, and the lowest by Consumer Goods industry customers.
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Compared to its competitors, PayPal's Customer Service score is rated right above Fiserv, and is preceded by Block.
In the Tech industry, PayPal's Customer Service score is rated right below ROBLOX.
PayPal has a 3.8/5 stars for its overall company culture rated by their employees

PayPal scored a 9 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of PayPal would recommend the brand to a friend. ENPS measures how likely PayPal employees would recommend working at PayPal to a friend.
| 46% | Promoters |
|---|---|
| 17% | Passive |
| 37% | Detractors |
| 40% | Promoters |
|---|---|
| 24% | Passive |
| 36% | Detractors |
PayPal is ranked #109 in the Global Top 100 Brands. It ranks just behind Verizon and just ahead of Intel Corporation.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
107 | ![]() | T-Mobile | ![]() | Mike Sievert | Business and Consumer Services |
108 | ![]() | Verizon | ![]() | Hans Vestberg | Business and Consumer Services |
109 | ![]() | PayPal | ![]() | Daniel Schulman | Tech |
110 | ![]() | Intel Corporation | ![]() | Patrick P. Gelsinger | Tech |
111 | ![]() | Mattel, Inc. | ![]() | Ynon Kreiz | Consumer Goods |
112 | ![]() | General Mills Inc. | ![]() | Jeff Harmening | Consumer Goods |
113 | ![]() | Levi Strauss & Co. | ![]() | Charles Bergh | Fashion and Beauty |
PayPal is ranked #30 in the Tech Industry. It ranks just behind IBM and just ahead of Intel Corporation.
| RANK | COMPANY | Location | |
|---|---|---|---|
28 | ![]() | Samsung | San Jose, CA |
29 | ![]() | IBM | Armonk, NY |
30 | ![]() | PayPal | San Jose, CA |
31 | ![]() | Intel Corporation | Santa Clara, CA |
32 | ![]() | Dell Technologies | Round Rock, TX |
33 | ![]() | Accenture | Chicago, IL |
34 | ![]() | Snap Inc. | Santa Monica, CA |