13
NPS
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UKG is ranked #82 in Tech Brands
UKG is ranked #82 in Tech Brands
About UKG's Brand
UKG delivers HCM, payroll, HR service delivery, and workforce management solutions to drive better business outcomes, improve HR effectiveness, and create a more connected experience for everyone. UKG’s brand is ranked #304 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of UKG. When compared to other organizations within the Tech industry, UKG is ranked #82. Among its major competitors, UKG is ranked in 5th place for NPS while Benefitfocus is 1st, and Workday is 2nd.
Brand at a Glance
64%
Customer Loyalty
3.2/5
Product Quality
3.2/5
Pricing
2.9/5
Customer Service
UKG CMO
Jody Kaminsky
Jody Kaminsky has served as Chief Marketing Officer for Ultimate Software since April 2010. Prior to her role as CMO, she served in various Marketing management roles from 1999 through 2010, including VP of Marketing, VP of Marketing Operations, and Director of Strategic Marketing. Prior to joining Ultimate Software, Ms. Kaminsky held various positions with General Electric (GE) from April 1997 through August 1999, including Manager of Communications and Community Relations for GE Information Services. Ms. Kaminsky is passionate about HCM market strategy and the role of marketing in building brand awareness, reputation management, customer relationships, demand generation, marketing automation and technology, digital marketing, search engine optimization, and event marketing.
UKG Ranking
- #82 in Tech
- #4 / 4 of its competitors
UKG NPS
UKG's Net Promoter Score (NPS) is a 13 with 51% Promoters, 11% Passives, and 38% Detractors. Net Promoter Score tracks whether UKG's customers would recommend using the product based on a scale of -100 to 100.
UKG Overall NPS
| 51% | Promoters |
|---|---|
| 11% | Passives |
| 38% | Detractors |
UKG NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 17 | Jun 2024 | 17 |
Jul 2024 15 | Jul 2024 | 15 |
Aug 2024 12 | Aug 2024 | 12 |
Sep 2024 16 | Sep 2024 | 16 |
Nov 2024 16 | Nov 2024 | 16 |
Feb 2025 16 | Feb 2025 | 16 |
Mar 2025 16 | Mar 2025 | 16 |
Apr 2025 13 | Apr 2025 | 13 |
May 2025 15 | May 2025 | 15 |
Jul 2025 13 | Jul 2025 | 13 |
Sep 2025 13 | Sep 2025 | 13 |
Oct 2025 13 | Oct 2025 | 13 |
How Other Brands Compare
UKG is ranked #4 for NPS among its competitors. Workday and Namely come in first and second, with Ceridian coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
UKG NPS by Gender
Female customers rated UKG's NPS 1 points higher than Male customers.
Male
-1
UKG's NPS was rated -1 by Male customers on Comparably.
43%
Promoters
13%
Passives
44%
Detractors
Female
0
UKG's NPS was rated by Female customers on Comparably.
48%
Promoters
4%
Passives
48%
Detractors
UKG NPS by Ethnicity
UKG's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 0 | African American/Black | 0 |
Other 50 | Other | 50 |
UKG NPS by Age
UKG's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
UKG NPS by Usage
UKG's NPS was rated the highest by customers who have used UKG's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 30 | Less than 1 Year | 30 |
1 to 2 Years -12 | 1 to 2 Years | -12 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years -13 | 5 to 10 Years | -13 |
Over 10 Years -60 | Over 10 Years | -60 |
UKG NPS vs. Competitors
Compared to its competitors, UKG's NPS is rated right below Ceridian.
| COMPANY | NPS Score | |
|---|---|---|
 | Benefitfocus | 38 |
 | Workday | 31 |
 | Namely | 30 |
 | Ceridian | 14 |
 | UKG | 13 |
UKG Customer Reviews
Out of the 10 UKG customer reviews 4 were positive and 6 were constructive. UKG customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
UKG Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of UKG users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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UKG Customer Loyalty Score by Gender
Male customers rated UKG's Customer Loyalty score 1% higher than Female customers.
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Male
72%
Yes
Female
71%
Yes
UKG Customer Loyalty Score by Ethnicity
UKG's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
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65
out of 100
Caucasian
100
out of 100
Hispanic or Latino
55
out of 100
African American/Black
82
out of 100
Other
UKG Customer Loyalty Score by Age
UKG's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 64% | 31-35 | 64% |
36-40 80% | 36-40 | 80% |
41-45 82% | 41-45 | 82% |
46-50 85% | 46-50 | 85% |
51-55 64% | 51-55 | 64% |
56-60 100% | 56-60 | 100% |
UKG Customer Loyalty Score by Usage
UKG's Customer Loyalty score was rated the highest by customers who have used UKG's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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UKG Customer Loyalty Score by Industry
UKG's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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UKG Customer Loyalty vs. Competitors
Compared to its competitors, UKG's Customer Loyalty score is rated right below Ceridian.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Namely | 83% |
| Workday | 80% |
| Benefitfocus | 69% |
| Ceridian | 65% |
| UKG | 64% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, UKG's Customer Loyalty score is rated right below Peloton.
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UKG Product Quality
3.2/5
UKG has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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UKG Product Information
UKG serves markets in the United States, China, Japan, Australia, Canada, India, United Kingdom, Germany, Brazil, and Mexico. UKG supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
UKG’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated UKG's product the highest. Reviewers from the Tech industry rated UKG the lowest at 2.9.
- Website
- https://www.ukg.com
- Company Size
- 10,000+ Employees
Industry
Tech
Big Data
SaaS
Languages Supported
English
French
German
Portuguese
Spanish
Italian
Swedish
Danish
Product Type
Scheduling Software
Time Clock Software
Workforce Management Software
Calendar Software
Benefits Administration Software
Human Resources (HR) Software
Business Intelligence (BI) Software
Payroll Software
Attendance Tracking Software
Recruitment Software
Talent Management Software
Time Tracking Software
Employee Engagement Software
Employee Recognition Software
Onboarding Software
Performance Management & Appraisal Software
Succession Planning Software
Compensation Management Software
Quick Insights into UKG Product Quality
UKG's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers who have used UKG's products/services for Over 10 Years.
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Ranked UKG Product Quality the Highest
Ranked UKG Product Quality the Lowest
UKG Product Quality Score by Gender
Female customers rated UKG's Product Quality score 0.3 stars higher than Male customers.
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Male
2.9/5
Female
3.2/5
UKG Product Quality Score by Ethnicity
UKG's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 3.2 | African American/Black | 3.2 |
Other 3.8 | Other | 3.8 |
UKG Product Quality Score by Age
UKG's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.2 | 31-35 | 3.2 |
36-40 2.9 | 36-40 | 2.9 |
41-45 4.1 | 41-45 | 4.1 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.1 | 51-55 | 2.1 |
56-60 3.5 | 56-60 | 3.5 |
UKG Product Quality Score by Usage
UKG's Product Quality score was rated the highest by customers who have used UKG's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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UKG Product Quality Score by Industry
UKG's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Retail industry customers.
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UKG Product Quality vs. Competitors
Compared to its competitors, UKG's Product Quality score is rated right below Benefitfocus.
| COMPANY | Product Quality Score | |
|---|---|---|
| Workday | 3.9/5 |
| Namely | 3.8/5 |
| Ceridian | 3.6/5 |
| Benefitfocus | 3.4/5 |
| UKG | 3.2/5 |
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Product Quality for Other Tech Brands
In the Tech industry, UKG's Product Quality score is rated right below ROBLOX.
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UKG Pricing
UKG ROI & Value For Money
3.2/5
UKG has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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UKG Pricing Plans
UKG has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Tech industry think that they had the lowest ROI from UKG.
Who Uses UKG?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into UKG ROI
UKG's ROI score was rated highest by customers ages 41-45, and rated lowest by customers who have used UKG's products/services for Over 10 Years.
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Ranked UKG ROI the Highest
Ranked UKG ROI the Lowest
UKG ROI Score by Gender
Female customers rated UKG's ROI score 0.1 stars higher than Male customers.
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Male
2.8/5
Female
2.9/5
UKG ROI Score by Ethnicity
UKG's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.2 | African American/Black | 3.2 |
Other 3.8 | Other | 3.8 |
UKG ROI Score by Age
UKG's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.1 | 31-35 | 3.1 |
36-40 2.5 | 36-40 | 2.5 |
41-45 4.1 | 41-45 | 4.1 |
46-50 2.4 | 46-50 | 2.4 |
51-55 1.6 | 51-55 | 1.6 |
56-60 3.5 | 56-60 | 3.5 |
UKG ROI Score by Usage
UKG's ROI score was rated the highest by customers who have used UKG's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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UKG ROI Score by Industry
UKG's ROI score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.
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UKG Pricing vs. Competitors
Compared to its competitors, UKG's ROI score is rated right below Benefitfocus.
| COMPANY | Pricing Score | |
|---|---|---|
| Workday | 3.8/5 |
| Ceridian | 3.7/5 |
| Namely | 3.5/5 |
| Benefitfocus | 3.2/5 |
| UKG | 3.2/5 |
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ROI for Other Tech Brands
In the Tech industry, UKG's ROI score is rated right below ROBLOX.
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UKG Customer Satisfaction (CSAT)
UKG Customer Satisfaction (CSAT) Score
51 / 100
UKG has an overall Customer Satisfaction score of 51 rated by its users and customers.
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Very Satisfied
37%
Satisfied
14%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
14%
Very Dissatisfied
31%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into UKG Customer Satisfaction
UKG's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers who have used UKG's products/services for Over 10 Years.
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Ranked UKG Customer Satisfaction the Highest
Ranked UKG Customer Satisfaction the Lowest
UKG Customer Satisfaction Score by Gender
Female customers rated UKG's Customer Satisfaction score 14 points higher than Male customers.
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46 / 100
MaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 46% |
60 / 100
FemaleVery Satisfied | 53% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 20% |
UKG Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
UKG's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
25%
Satisfied
8%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
50%
CSAT according to Hispanic or Latino
UKG's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
UKG's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
UKG's Customer Satisfaction (CSAT) score was rated 86% according to Other users and customers.
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86 / 100
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
14%
UKG Customer Satisfaction Score by Age
UKG's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 62% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 33% |
UKG Customer Satisfaction Score by Usage
UKG's Customer Satisfaction score was rated the highest by customers who have used UKG's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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UKG Customer Satisfaction Score by Industry
UKG's Customer Satisfaction score was rated 60 points by Tech industry customers.
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"title": "UKG Customer Satisfaction Score by Industry",
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"label": "Tech",
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}UKG Customer Satisfaction vs. Competitors
Compared to its competitors, UKG's Customer Satisfaction score is rated right above Namely, and is preceded by Ceridian.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Benefitfocus | 75% |
| Workday | 72% |
| Ceridian | 62% |
| UKG | 51% |
| Namely | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, UKG's Customer Satisfaction score is rated right below Peloton.
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UKG Customer Service
2.9/5
UKG has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About UKG's Customer Service
Address
2000 Ultimate Way, Weston, FL 33326
Website
https://www.ukg.com
Phone Number
800-432-1729
UKG's Social Links
Quick Insights into UKG Customer Service
UKG's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers who have used UKG's products/services for Over 10 Years.
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Ranked UKG Customer Service the Highest
Ranked UKG Customer Service the Lowest
UKG Customer Service Score by Gender
Female customers rated UKG's Customer Service score 0.1 stars higher than Male customers.
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Male
2.8/5
Female
2.9/5
UKG Customer Service Score by Ethnicity
UKG's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.2 | African American/Black | 3.2 |
Other 3.8 | Other | 3.8 |
UKG Customer Service Score by Age
UKG's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.1 | 31-35 | 3.1 |
36-40 2.8 | 36-40 | 2.8 |
41-45 4.1 | 41-45 | 4.1 |
46-50 2.6 | 46-50 | 2.6 |
51-55 1.5 | 51-55 | 1.5 |
56-60 3.5 | 56-60 | 3.5 |
UKG Customer Service Score by Usage
UKG's Customer Service score was rated the highest by customers who have used UKG's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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UKG Customer Service Score by Industry
UKG's Customer Service score was rated the highest by Education industry customers, and the lowest by Banking and Financial Services industry customers.
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UKG Customer Service vs. Competitors
Compared to its competitors, UKG's Customer Service score is rated right below Ceridian.
| COMPANY | Customer Service Score | |
|---|---|---|
| Workday | 3.9/5 |
| Benefitfocus | 3.5/5 |
| Namely | 3.2/5 |
| Ceridian | 3.2/5 |
| UKG | 2.9/5 |
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Customer Service for Other Tech Brands
In the Tech industry, UKG's Customer Service score is rated right below ROBLOX.
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UKG as an Employer
4.7/5
UKG has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
UKG scored a 13 for Net Promoter Score and a 70 for Employee Net Promoter Score. NPS gauges how likely a customer of UKG would recommend the brand to a friend. ENPS measures how likely UKG employees would recommend working at UKG to a friend.
Net Promoter Score
13
NPS Score
| 51% | Promoters |
|---|---|
| 11% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
70
eNPS Score
| 79% | Promoters |
|---|---|
| 12% | Passive |
| 9% | Detractors |
Global Ranking Snapshot
UKG is ranked #304 in the Global Top 100 Brands. It ranks just behind California Pizza Kitchen and just ahead of Kimberly-Clark.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
302 |  | AIG |  | Brian Duperreault | Business and Consumer Services |
303 |  | California Pizza Kitchen |  | Jim Hyatt | Food and Beverages |
304 | | UKG | | Chris Todd | Tech |
305 |  | Kimberly-Clark |  | Thomas Falk | Energy and Manufacturing |
306 |  | Sun Life |  | Kevin D. Strain | Banking and Financial Services |
307 |  | VSP Vision Care |  | Michael Guyette | Health and Wellness |
308 |  | iHeartMedia |  | Robert Pittman | Media and Entertainment |
