

ExxonMobil’s brand is ranked #481 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of ExxonMobil. When compared to other organizations within the Energy and Manufacturing industry, ExxonMobil is ranked #36. Among its major competitors, ExxonMobil is ranked in 7th place for NPS while Alimentation Couche Tard is 1st, and ConocoPhillips is 2nd.Their current market cap is $242.96B
ExxonMobil's Net Promoter Score (NPS) is a 18 with 50% Promoters, 18% Passives, and 32% Detractors. Net Promoter Score tracks whether ExxonMobil's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 18% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 18 | Dec 2024 | 18 |
Jan 2025 18 | Jan 2025 | 18 |
Feb 2025 18 | Feb 2025 | 18 |
Mar 2025 20 | Mar 2025 | 20 |
May 2025 19 | May 2025 | 19 |
Jul 2025 20 | Jul 2025 | 20 |
Aug 2025 18 | Aug 2025 | 18 |
Sep 2025 18 | Sep 2025 | 18 |
Oct 2025 18 | Oct 2025 | 18 |
Nov 2025 18 | Nov 2025 | 18 |
Dec 2025 18 | Dec 2025 | 18 |
Jan 2026 18 | Jan 2026 | 18 |
ExxonMobil is ranked #4 for NPS among its competitors. Royal Dutch Shell and Saudi Aramco come in first and second, with BP coming in at third. Among those competitors, it is the third most valued company.
![]() ExxonMobil | ![]() BP | ![]() Royal Dutch Shell | ![]() Saudi Aramco | |
| Global Ranking | #481 | #178 | #496 | #712 |
| NPS | 18 | 19 | 34 | 32 |
| Valuation Updated every 24 hours for public companies | $242.96B | $641.41M | $63.46B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated ExxonMobil's NPS 30 points higher than Male customers.
ExxonMobil's NPS was rated 14 by Male customers on Comparably.
ExxonMobil's NPS was rated 44 by Female customers on Comparably.
ExxonMobil's NPS was rated the highest by Other customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 37 | Asian or Pacific Islander | 37 |
Native American -33 | Native American | -33 |
Other 43 | Other | 43 |
ExxonMobil's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
ExxonMobil's NPS was rated the highest by customers who have used ExxonMobil's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
1 to 2 Years -1 | 1 to 2 Years | -1 |
2 to 5 Years 18 | 2 to 5 Years | 18 |
5 to 10 Years -8 | 5 to 10 Years | -8 |
Over 10 Years 48 | Over 10 Years | 48 |
Compared to its competitors, ExxonMobil's NPS is rated right below BP.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Alimentation Couche Tard | 60 |
![]() | ConocoPhillips | 40 |
![]() | Valero Energy Corporation | 37 |
![]() | Royal Dutch Shell | 34 |
![]() | Saudi Aramco | 32 |
![]() | BP | 19 |
![]() | ExxonMobil | 18 |
In the Energy and Manufacturing industry, ExxonMobil's NPS is rated right above Ford Motor Company, and is preceded by Stanley Black & Decker.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Toyota | 43 |
![]() | Mercedes-Benz USA | 39 |
![]() | Honda | 37 |
![]() | Audi | 34 |
![]() | Tesla | 29 |
![]() | 3M | 22 |
![]() | Stanley Black & Decker | 22 |
![]() | ExxonMobil | 18 |
![]() | Ford Motor Company | 13 |
Out of the 13 ExxonMobil customer reviews 11 were positive and 2 were constructive. ExxonMobil customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of ExxonMobil users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated ExxonMobil's Customer Loyalty score 11% higher than Male customers.
ExxonMobil's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
% who answered "Yes"
ExxonMobil's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 67% | 18-25 | 67% |
26-30 95% | 26-30 | 95% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
41-45 78% | 41-45 | 78% |
46-50 78% | 46-50 | 78% |
51-55 89% | 51-55 | 89% |
61-65 100% | 61-65 | 100% |
66+ 64% | 66+ | 64% |
ExxonMobil's Customer Loyalty score was rated the highest by customers who have used ExxonMobil's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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ExxonMobil's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, ExxonMobil's Customer Loyalty score is rated right above BP, and is preceded by Valero Energy Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Alimentation Couche Tard | 87% |
![]() | Saudi Aramco | 84% |
![]() | ConocoPhillips | 83% |
![]() | Royal Dutch Shell | 82% |
![]() | Valero Energy Corporation | 80% |
![]() | ExxonMobil | 78% |
![]() | BP | 75% |
In the Energy and Manufacturing industry, ExxonMobil's Customer Loyalty score is rated right above Tesla, and is preceded by Ford Motor Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Honda | 86% |
![]() | Audi | 84% |
![]() | Mercedes-Benz USA | 84% |
![]() | Toyota | 83% |
![]() | Stanley Black & Decker | 82% |
![]() | 3M | 80% |
![]() | Ford Motor Company | 80% |
![]() | ExxonMobil | 78% |
![]() | Tesla | 77% |
ExxonMobil has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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ExxonMobil’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated ExxonMobil's product the highest. Reviewers from the Aerospace and Aviation industry rated ExxonMobil the lowest at 3.2.
ExxonMobil's Product Quality score was rated highest by customers from the Construction industry, and rated lowest by Native American customers.
Female customers rated ExxonMobil's Product Quality score 0.3 stars higher than Male customers.
ExxonMobil's Product Quality score was rated the highest by Other customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3 | Native American | 3 |
Other 4.2 | Other | 4.2 |
ExxonMobil's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.4 | 41-45 | 4.4 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4.4 | 51-55 | 4.4 |
61-65 4.1 | 61-65 | 4.1 |
66+ 3 | 66+ | 3 |
ExxonMobil's Product Quality score was rated the highest by customers who have used ExxonMobil's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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ExxonMobil's Product Quality score was rated the highest by Construction industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, ExxonMobil's Product Quality score is rated right above BP, and is preceded by ConocoPhillips.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Saudi Aramco | 4.1/5 |
![]() | Royal Dutch Shell | 4.1/5 |
![]() | Valero Energy Corporation | 4/5 |
![]() | Alimentation Couche Tard | 3.9/5 |
![]() | ConocoPhillips | 3.9/5 |
![]() | ExxonMobil | 3.9/5 |
![]() | BP | 3.8/5 |
In the Energy and Manufacturing industry, ExxonMobil's Product Quality score is rated right above Tesla, and is preceded by Toyota.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.2/5 |
![]() | Honda | 4.1/5 |
![]() | Toyota | 4.1/5 |
![]() | ExxonMobil | 3.9/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.9/5 |
![]() | Audi | 3.9/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | Ford Motor Company | 3.5/5 |
ExxonMobil has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from ExxonMobil.
ExxonMobil's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 41-45.
Female customers rated ExxonMobil's ROI score 0.2 stars higher than Male customers.
ExxonMobil's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 3.1 | Native American | 3.1 |
Other 4.2 | Other | 4.2 |
ExxonMobil's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.6 | 31-35 | 4.6 |
36-40 3.7 | 36-40 | 3.7 |
41-45 2.7 | 41-45 | 2.7 |
46-50 3.4 | 46-50 | 3.4 |
51-55 4 | 51-55 | 4 |
61-65 3.7 | 61-65 | 3.7 |
66+ 3.2 | 66+ | 3.2 |
ExxonMobil's ROI score was rated the highest by customers who have used ExxonMobil's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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ExxonMobil's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, ExxonMobil's ROI score is rated right above Valero Energy Corporation, and is preceded by BP.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | ConocoPhillips | 4.3/5 |
![]() | Royal Dutch Shell | 4/5 |
![]() | Saudi Aramco | 4/5 |
![]() | Alimentation Couche Tard | 3.8/5 |
![]() | BP | 3.7/5 |
![]() | ExxonMobil | 3.7/5 |
![]() | Valero Energy Corporation | 3.6/5 |
In the Energy and Manufacturing industry, ExxonMobil's ROI score is rated right above Stanley Black & Decker, and is preceded by Audi.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Toyota | 4/5 |
![]() | Mercedes-Benz USA | 4/5 |
![]() | Honda | 3.9/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | ExxonMobil | 3.7/5 |
![]() | Stanley Black & Decker | 3.7/5 |
![]() | Ford Motor Company | 3.4/5 |
ExxonMobil has an overall Customer Satisfaction score of 74 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
ExxonMobil's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by Native American customers.
Female customers rated ExxonMobil's Customer Satisfaction score 8 points higher than Male customers.
Very Satisfied | 34% | |
|---|---|---|
Satisfied | 41% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 2% | |
Very Dissatisfied | 7% |
Very Satisfied | 57% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 0% | |
Very Dissatisfied | 4% |
ExxonMobil's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
ExxonMobil's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
ExxonMobil's Customer Satisfaction (CSAT) score was rated 88% according to African American/Black users and customers.
ExxonMobil's Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.
ExxonMobil's Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
ExxonMobil's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
ExxonMobil's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 72% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 63% | |||||||||||||||
| 41-45 | 75% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 86% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 60% |
ExxonMobil's Customer Satisfaction score was rated the highest by customers who have used ExxonMobil's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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ExxonMobil's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Chemicals industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, ExxonMobil's Customer Satisfaction score is rated right above Valero Energy Corporation, and is preceded by BP.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Alimentation Couche Tard | 100% |
![]() | Royal Dutch Shell | 82% |
![]() | Saudi Aramco | 82% |
![]() | ConocoPhillips | 81% |
![]() | BP | 77% |
![]() | ExxonMobil | 74% |
![]() | Valero Energy Corporation | 71% |
In the Energy and Manufacturing industry, ExxonMobil's Customer Satisfaction score is rated right above Tesla, and is preceded by 3M.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Toyota | 82% |
![]() | Honda | 81% |
![]() | Mercedes-Benz USA | 79% |
![]() | 3M | 75% |
![]() | ExxonMobil | 74% |
![]() | Tesla | 74% |
![]() | Audi | 74% |
![]() | Stanley Black & Decker | 70% |
![]() | Ford Motor Company | 62% |
ExxonMobil has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock ExxonMobil's overall Customer Service score rated by its users and customers.
Irving, TX 75039
http://exxonmobil.com
281-870-6000
ExxonMobil's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated ExxonMobil's Customer Service score 0.2 stars higher than Male customers.
ExxonMobil's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.8 | Native American | 3.8 |
Other 4.1 | Other | 4.1 |
ExxonMobil's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.4 | 46-50 | 3.4 |
51-55 4.4 | 51-55 | 4.4 |
61-65 3.6 | 61-65 | 3.6 |
66+ 3.4 | 66+ | 3.4 |
ExxonMobil's Customer Service score was rated the highest by customers who have used ExxonMobil's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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ExxonMobil's Customer Service score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, ExxonMobil's Customer Service score is rated right above BP, and is preceded by Valero Energy Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | ConocoPhillips | 4.3/5 |
![]() | Royal Dutch Shell | 4.1/5 |
![]() | Saudi Aramco | 4.1/5 |
![]() | Valero Energy Corporation | 3.9/5 |
![]() | ExxonMobil | 3.8/5 |
![]() | BP | 3.8/5 |
![]() | Alimentation Couche Tard | 3.4/5 |
In the Energy and Manufacturing industry, ExxonMobil's Customer Service score is rated right above Tesla, and is preceded by Honda.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.1/5 |
![]() | Toyota | 4/5 |
![]() | Honda | 4/5 |
![]() | ExxonMobil | 3.8/5 |
![]() | Tesla | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | 3M | 3.8/5 |
![]() | Ford Motor Company | 3.4/5 |
ExxonMobil has a 3.2/5 stars for its overall company culture rated by their employees

ExxonMobil scored a 18 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of ExxonMobil would recommend the brand to a friend. ENPS measures how likely ExxonMobil employees would recommend working at ExxonMobil to a friend.
| 50% | Promoters |
|---|---|
| 18% | Passive |
| 32% | Detractors |
| 35% | Promoters |
|---|---|
| 22% | Passive |
| 43% | Detractors |
ExxonMobil is ranked #481 in the Global Top 100 Brands. It ranks just behind CME Group and just ahead of Holiday Inn.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
479 | ![]() | Audible, Inc. | ![]() | Don Katz | Tech |
480 | ![]() | CME Group | ![]() | Terrence Duffy | Banking and Financial Services |
481 | ![]() | ExxonMobil | ![]() | Darren Woods | Energy and Manufacturing |
482 | ![]() | Holiday Inn | ![]() | Keith Barr | Travel and Hospitality |
483 | ![]() | United Rentals | ![]() | Michael Kneeland | Business and Consumer Services |
484 | ![]() | Dave & Buster's | ![]() | Stephen King | Retail |
485 | ![]() | Applied Materials | ![]() | Gary Dickerson | Energy and Manufacturing |
ExxonMobil is ranked #36 in the Energy and Manufacturing Industry. It ranks just behind Phillips66 and just ahead of Applied Materials.
| RANK | COMPANY | Location | |
|---|---|---|---|
34 | ![]() | Georgia-Pacific | Atlanta, GA |
35 | ![]() | Phillips66 | Houston, TX |
36 | ![]() | ExxonMobil | Irving, TX |
37 | ![]() | Applied Materials | |
38 | ![]() | Royal Dutch Shell | Hague, ND |
39 | ![]() | Siemens | Washington, DC |
40 | ![]() | PPG |