Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

ServiceNow is

Ranked

#94

Tech Brands

Brand Page

ServiceNow

Marketing or Exec? Claim Your Free Account

ServiceNow

Rate this Brand

ServiceNow is ranked #94 in Tech Brands

About ServiceNow's Brand

ServiceNow’s brand is ranked #331 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of ServiceNow. When compared to other organizations within the Tech industry, ServiceNow is ranked #94. Among its major competitors, ServiceNow is ranked in 3rd place for NPS while Samanage is 1st, and Freshworks is 2nd.Their current market cap is $115.73B

Brand at a Glance

86%

Customer Loyalty

4.2/5

Product Quality

4.1/5

Pricing

4.1/5

Customer Service

ServiceNow CMO

Dan Rogers

Dan Rogers serves as the Chief Marketing Officer of ServiceNow. Dan started at ServiceNow in Jul of 2016. Dan currently resides in the San Francisco Bay Area.

ServiceNow Ranking

^#331 in Global Best Brands
^#94 in Tech
^#1 / 4 of its competitors

ServiceNow NPS

ServiceNow's Net Promoter Score (NPS) is a 44 with 63% Promoters, 18% Passives, and 19% Detractors. Net Promoter Score tracks whether ServiceNow's customers would recommend using the product based on a scale of -100 to 100.

ServiceNow Overall NPS

NPS

63%	Promoters
18%	Passives
19%	Detractors

ServiceNow NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2024 44	Oct 2024	44
Nov 2024 44	Nov 2024	44
Dec 2024 44	Dec 2024	44
Jan 2025 45	Jan 2025	45
Feb 2025 45	Feb 2025	45
Mar 2025 45	Mar 2025	45
Apr 2025 43	Apr 2025	43
Jul 2025 43	Jul 2025	43
Aug 2025 42	Aug 2025	42
Sep 2025 44	Sep 2025	44
Nov 2025 44	Nov 2025	44
Dec 2025 44	Dec 2025	44

How Other Brands Compare

ServiceNow is ranked first for NPS among its competitors. Salesforce and Atlassian come in second and third, with Symantec coming in at #4. Among those competitors, it is the second most valued company behind Salesforce.

	ServiceNow	Atlassian	Salesforce	Symantec
Global Ranking	#331	#204	#-	#-
NPS	44	35	36	15
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$115.73B	$55.32B	$201.44B	$14.68B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

ServiceNow NPS by Gender

Female customers rated ServiceNow's NPS 25 points higher than Male customers.

Male

ServiceNow's NPS was rated 48 by Male customers on Comparably.

65%

Promoters

18%

Passives

17%

Detractors

Female

ServiceNow's NPS was rated 73 by Female customers on Comparably.

82%

Promoters

Passives

Detractors

ServiceNow NPS by Ethnicity

ServiceNow's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 66	Caucasian	66
African American/Black 72	African American/Black	72
Asian or Pacific Islander 44	Asian or Pacific Islander	44
Other 45	Other	45

ServiceNow NPS by Age

ServiceNow's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

67%

33%

26-30

58%

25%

17%

31-35

80%

13%

36-40

66%

17%

41-45

76%

20%

46-50

77%

15%

51-55

70%

12%

18%

56-60

33%

34%

33%

ServiceNow NPS by Usage

ServiceNow's NPS was rated the highest by customers who have used ServiceNow's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 27	Less than 1 Year	27
1 to 2 Years 24	1 to 2 Years	24
2 to 5 Years 62	2 to 5 Years	62
5 to 10 Years 74	5 to 10 Years	74
Over 10 Years 28	Over 10 Years	28

ServiceNow NPS vs. Competitors

Compared to its competitors, ServiceNow's NPS is rated right above ServiceMax, and is preceded by Freshworks.

COMPANY		NPS Score
	Samanage	60
	Freshworks	53
	ServiceNow	44
	ServiceMax	37
	Salesforce	36
	Atlassian	35
	Symantec	15
	BMC Software	10
	CA Technologies	-33

ServiceNow NPS vs Companies in Tech

In the Tech industry, ServiceNow's NPS is rated right above Zoom Video Communications, and is preceded by Apple.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	ServiceNow	44
	Zoom Video Communications	44
	Netflix	43
	Google	42
	ROBLOX	38
	Peloton	31

ServiceNow Customer Reviews

Out of the 22 ServiceNow customer reviews 20 were positive and 2 were constructive. ServiceNow customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

ServiceNow Customer Loyalty

86%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

86% of ServiceNow users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

86%

14%

ServiceNow Customer Loyalty Score by Gender

ServiceNow's Customer Loyalty score was rated 92 by both Female and Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of ServiceNow.

Male

92%

Yes

Female

92%

Yes

ServiceNow Customer Loyalty Score by Ethnicity

ServiceNow's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ServiceNow.

out of 100

Caucasian

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

ServiceNow Customer Loyalty Score by Age

ServiceNow's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of ServiceNow.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 85%	18-25	85%
26-30 100%	26-30	100%
31-35 88%	31-35	88%
36-40 90%	36-40	90%
41-45 96%	41-45	96%
46-50 86%	46-50	86%
51-55 95%	51-55	95%
56-60 85%	56-60	85%

ServiceNow Customer Loyalty Score by Usage

ServiceNow's Customer Loyalty score was rated the highest by customers who have used ServiceNow's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	89%
1 to 2 Years	79%
2 to 5 Years	96%
5 to 10 Years	100%
Over 10 Years	84%

ServiceNow Customer Loyalty Score by Industry

ServiceNow's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	86%
Accounting	93%
Aerospace and Aviation	70%
Architecture and Planning	78%
Banking and Financial Services	100%
Education	100%
Government and Public Policy	100%
Healthcare, Hospitals and Medicine	100%
Legal	100%
Energy and Manufacturing	100%
Retail	100%
Telecommunications	100%

ServiceNow Customer Loyalty vs. Competitors

Compared to its competitors, ServiceNow's Customer Loyalty score is rated right above Freshworks.

COMPANY		Customer Loyalty Score
	ServiceNow	86%
	Freshworks	79%
	Atlassian	76%
	BMC Software	76%
	Salesforce	75%
	ServiceMax	69%
	CA Technologies	69%
	Symantec	68%
	Samanage	N/A

Unlock ServiceNow Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full ServiceNow Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Tech Brands

In the Tech industry, ServiceNow's Customer Loyalty score is rated right above Apple, and is preceded by Spotify.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Google	87%
	Spotify	87%
	ServiceNow	86%
	Apple	86%
	Zoom Video Communications	84%
	Peloton	82%

Unlock ServiceNow Customer Loyalty vs. Companies in Tech Data

Sign Up for Brand Profile PRO to get the full ServiceNow Customer Loyalty vs. Companies in Tech data and gain insights into your customers today.

ServiceNow Product Quality

4.2/5

ServiceNow has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

Sign Up to unlock ServiceNow's overall Product Quality score rated by its users and customers.

ServiceNow Product Information

ServiceNow serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. ServiceNow supports Web devices and offers products for small, medium, and large sized businesses.

ServiceNow’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated ServiceNow's product the highest. Reviewers from the Accounting industry rated ServiceNow the lowest at 4.4.

Website: http://www.servicenow.com

Company Size: 10,000+ Employees

Industry

Tech

Big Data

Enterprise

SaaS

Languages Supported

English

Dutch

French

German

Portuguese

Spanish

Japanese

Italian

Quick Insights into ServiceNow Product Quality

ServiceNow's Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Arts and Entertainment industry.

Sign Up to unlock insights into how customers have ranked ServiceNow's Product Quality.

Ranked ServiceNow Product Quality the Highest

Architecture and Planning	5
2 to 5 Years	4.7
41-45	4.7

Ranked ServiceNow Product Quality the Lowest

Less than 1 Year	3.8
18-25	3.3
Arts and Entertainment	3

ServiceNow Product Quality Score by Gender

Male customers rated ServiceNow's Product Quality score 0.1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of ServiceNow.

Male

4.5/5

Female

4.4/5

ServiceNow Product Quality Score by Ethnicity

ServiceNow's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of ServiceNow.

Summary	Ethnicity	Score
Caucasian 4.7	Caucasian	4.7
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 4.5	Asian or Pacific Islander	4.5
Other 4.3	Other	4.3

ServiceNow Product Quality Score by Age

ServiceNow's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of ServiceNow.

Summary	Age	Score
18-25 3.3	18-25	3.3
26-30 4.5	26-30	4.5
31-35 4.5	31-35	4.5
36-40 4.6	36-40	4.6
41-45 4.7	41-45	4.7
46-50 4.5	46-50	4.5
51-55 4.5	51-55	4.5
56-60 4.5	56-60	4.5

ServiceNow Product Quality Score by Usage

ServiceNow's Product Quality score was rated the highest by customers who have used ServiceNow's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	3.8
1 to 2 Years	4.2
2 to 5 Years	4.7
5 to 10 Years	4.6
Over 10 Years	4.6

ServiceNow Product Quality Score by Industry

ServiceNow's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	4.3
Accounting	4.4
Aerospace and Aviation	4.6
Architecture and Planning	5
Arts and Entertainment	3
Banking and Financial Services	4.5
Consulting	5
Education	5
Government and Public Policy	5
Healthcare, Hospitals and Medicine	4.8
Insurance	4
Legal	4.2
Manufacturing and Machinery	4.3
Energy and Manufacturing	4.1
Retail	4.1
Telecommunications	4.4
Education	3.5

ServiceNow Product Quality vs. Competitors

Compared to its competitors, ServiceNow's Product Quality score is rated right above ServiceMax, and is preceded by Freshworks.

COMPANY		Product Quality Score
	Samanage	4.5/5
	Freshworks	4.3/5
	ServiceNow	4.2/5
	ServiceMax	4/5
	Salesforce	4/5
	BMC Software	4/5
	Atlassian	3.9/5
	Symantec	3.6/5
	CA Technologies	3.4/5

Unlock ServiceNow Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full ServiceNow Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Tech Brands

In the Tech industry, ServiceNow's Product Quality score is rated right above Netflix, and is preceded by Apple.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Zoom Video Communications	4.3/5
	Apple	4.3/5
	ServiceNow	4.2/5
	Netflix	4.2/5
	Spotify	4.2/5
	Google	4.1/5
	Peloton	4/5
	ROBLOX	4/5

Unlock ServiceNow Product Quality vs. Companies in Tech Data

Sign Up for Brand Profile PRO to get the full ServiceNow Product Quality vs. Companies in Tech data and gain insights into your customers today.

ServiceNow Pricing

ServiceNow ROI & Value For Money

4.1/5

ServiceNow has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

Sign Up to unlock ServiceNow's overall ROI score rated by its users and customers.

ServiceNow Pricing Plans

ServiceNow has a pricing structure that accommodates small, medium, and large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Energy and Manufacturing industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from ServiceNow.

Who Uses ServiceNow?

Small Businesses

Medium Businesses

Large Enterprises

Quick Insights into ServiceNow ROI

ServiceNow's ROI score was rated highest by customers from the Energy and Manufacturing industry, and rated lowest by customers ages 18-25.

Sign Up to unlock insights into how customers have ranked ServiceNow's ROI score.

Ranked ServiceNow ROI the Highest

Energy and Manufacturing	4.8
31-35	4.4
Asian or Pacific Islander	4.4

Ranked ServiceNow ROI the Lowest

1 to 2 Years	3.5
Arts and Entertainment	3.1
18-25	3

ServiceNow ROI Score by Gender

Female customers rated ServiceNow's ROI score 0.1 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of ServiceNow.

Male

4.1/5

Female

4.2/5

ServiceNow ROI Score by Ethnicity

ServiceNow's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ServiceNow.

Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
African American/Black 3.6	African American/Black	3.6
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 3.8	Other	3.8

ServiceNow ROI Score by Age

ServiceNow's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full ROI by Age data of ServiceNow.

Summary	Age	Score
18-25 3	18-25	3
26-30 4.2	26-30	4.2
31-35 4.4	31-35	4.4
36-40 4.3	36-40	4.3
41-45 4.4	41-45	4.4
46-50 4.1	46-50	4.1
51-55 3.9	51-55	3.9
56-60 3.6	56-60	3.6

ServiceNow ROI Score by Usage

ServiceNow's ROI score was rated the highest by customers who have used ServiceNow's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year	3.7
1 to 2 Years	3.5
2 to 5 Years	4.3
5 to 10 Years	4.3
Over 10 Years	4

ServiceNow ROI Score by Industry

ServiceNow's ROI score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	3.9
Accounting	4.2
Aerospace and Aviation	4
Architecture and Planning	4.4
Arts and Entertainment	3.1
Banking and Financial Services	4.4
Consulting	4
Education	4.1
Government and Public Policy	4
Healthcare, Hospitals and Medicine	4.4
Legal	4.6
Energy and Manufacturing	4.8
Retail	4.2
Telecommunications	3.5

ServiceNow Pricing vs. Competitors

Compared to its competitors, ServiceNow's ROI score is rated right above Salesforce, and is preceded by Freshworks.

COMPANY		Pricing Score
	Samanage	4.4/5
	Freshworks	4.4/5
	ServiceNow	4.1/5
	Salesforce	4/5
	ServiceMax	3.9/5
	Atlassian	3.9/5
	BMC Software	3.6/5
	Symantec	3.5/5
	CA Technologies	3.5/5

Unlock ServiceNow ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full ServiceNow ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Tech Brands

In the Tech industry, ServiceNow's ROI score is rated right above Zoom Video Communications.

COMPANY		Pricing Score
	ServiceNow	4.1/5
	Zoom Video Communications	4.1/5
	Google	4/5
	Spotify	4/5
	Nintendo	4/5
	Peloton	4/5
	Netflix	4/5
	Apple	4/5
	ROBLOX	3.8/5

Unlock ServiceNow ROI vs. Companies in Tech Data

Sign Up for Brand Profile PRO to get the full ServiceNow ROI vs. Companies in Tech data and gain insights into your customers today.

ServiceNow Customer Satisfaction (CSAT)

ServiceNow Customer Satisfaction (CSAT) Score

83 / 100

ServiceNow has an overall Customer Satisfaction score of 83 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	52%
Satisfied	31%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	3%
Very Dissatisfied	7%

Very Satisfied

52%

Satisfied

31%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into ServiceNow Customer Satisfaction

ServiceNow's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by African American/Black customers.

Sign Up to unlock insights into how customers have ranked ServiceNow's Customer Satisfaction.

Ranked ServiceNow Customer Satisfaction the Highest

26-30	100%
Aerospace and Aviation	100%
2 to 5 Years	97%

Ranked ServiceNow Customer Satisfaction the Lowest

18-25	66%
Less than 1 Year	63%
African American/Black	57%

ServiceNow Customer Satisfaction Score by Gender

Male customers rated ServiceNow's Customer Satisfaction score 3 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of ServiceNow.

89 / 100

Male

	Very Satisfied	56%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	1%
	Dissatisfied	4%
	Very Dissatisfied	6%

86 / 100

Female

	Very Satisfied	57%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	0%
	Very Dissatisfied	7%

ServiceNow Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

ServiceNow's Customer Satisfaction (CSAT) score was rated 92% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ServiceNow.

92 / 100

Very Satisfied	68%
Satisfied	24%
Neither Satisfied nor Dissatisfied	2%
Dissatisfied	3%
Very Dissatisfied	3%

Very Satisfied

68%

Satisfied

24%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

ServiceNow's Customer Satisfaction (CSAT) score was rated 57% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ServiceNow.

57 / 100

Very Satisfied	14%
Satisfied	43%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	0%
Very Dissatisfied	29%

Very Satisfied

14%

Satisfied

43%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

29%

CSAT according to Asian or Pacific Islander

ServiceNow's Customer Satisfaction (CSAT) score was rated 92% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ServiceNow.

92 / 100

Very Satisfied	48%
Satisfied	44%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	4%
Very Dissatisfied	0%

Very Satisfied

48%

Satisfied

44%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

ServiceNow's Customer Satisfaction (CSAT) score was rated 89% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ServiceNow.

89 / 100

Very Satisfied	61%
Satisfied	28%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	11%

Very Satisfied

61%

Satisfied

28%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

11%

ServiceNow Customer Satisfaction Score by Age

ServiceNow's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of ServiceNow.

100

Breakdown

Age

Score

18-25

66%

26-30

100%

31-35

92%

36-40

80%

41-45

95%

46-50

90%

51-55

87%

56-60

75%

ServiceNow Customer Satisfaction Score by Usage

ServiceNow's Customer Satisfaction score was rated the highest by customers who have used ServiceNow's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year	63
1 to 2 Years	78
2 to 5 Years	97
5 to 10 Years	95
Over 10 Years	91

ServiceNow Customer Satisfaction Score by Industry

ServiceNow's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "ServiceNow Customer Satisfaction Score by Industry",
	"text": "ServiceNow's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 85,
			"stars": 0,
			"csatScore": 85,
			"text": "ServiceNow's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 85
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 82,
			"stars": 0,
			"csatScore": 82,
			"text": "ServiceNow's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 82
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "ServiceNow's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "ServiceNow's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "ServiceNow's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "ServiceNow's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "ServiceNow's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "ServiceNow's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	85
Accounting	82
Aerospace and Aviation	100
Architecture and Planning	75
Banking and Financial Services	100
Healthcare, Hospitals and Medicine	100
Legal	100
Energy and Manufacturing	100

ServiceNow Customer Satisfaction vs. Competitors

Compared to its competitors, ServiceNow's Customer Satisfaction score is rated right above ServiceMax.

COMPANY		Customer Satisfaction (CSAT) Score
	ServiceNow	83%
	ServiceMax	83%
	Atlassian	80%
	Salesforce	79%
	Freshworks	77%
	BMC Software	70%
	Symantec	42%
	CA Technologies	20%
	Samanage	0%

Unlock ServiceNow Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full ServiceNow Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Tech Brands

In the Tech industry, ServiceNow's Customer Satisfaction score is rated right above Google, and is preceded by Spotify.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	ServiceNow	83%
	Google	81%
	Zoom Video Communications	74%
	ROBLOX	73%
	Peloton	63%

Unlock ServiceNow Customer Satisfaction vs. Companies in Tech Data

Sign Up for Brand Profile PRO to get the full ServiceNow Customer Satisfaction vs. Companies in Tech data and gain insights into your customers today.

ServiceNow Customer Service

4.1/5

ServiceNow has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

Sign Up to unlock ServiceNow's overall Customer Service score rated by its users and customers.

About ServiceNow's Customer Service

Address

2215 Lawson Ln, Santa Clara, CA 95054

Website

http://www.servicenow.com

ServiceNow's Social Links

Quick Insights into ServiceNow Customer Service

ServiceNow's Customer Service score was rated highest by customers from the Energy and Manufacturing industry, and rated lowest by customers ages 18-25.

Sign Up to unlock insights into how customers have ranked ServiceNow's Customer Service score.

Ranked ServiceNow Customer Service the Highest

Energy and Manufacturing	5
2 to 5 Years	4.5
41-45	4.5

Ranked ServiceNow Customer Service the Lowest

1 to 2 Years	3.7
Telecommunications	3.5
18-25	3.3

ServiceNow Customer Service Score by Gender

Female customers rated ServiceNow's Customer Service score 0.1 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of ServiceNow.

Male

4.2/5

Female

4.3/5

ServiceNow Customer Service Score by Ethnicity

ServiceNow's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of ServiceNow.

100

Summary	Ethnicity	Customer Service Score
Caucasian 4.5	Caucasian	4.5
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 3.9	Other	3.9

ServiceNow Customer Service Score by Age

ServiceNow's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of ServiceNow.

100

Summary	Age	Customer Service Score
18-25 3.3	18-25	3.3
26-30 4.4	26-30	4.4
31-35 4.4	31-35	4.4
36-40 4.1	36-40	4.1
41-45 4.5	41-45	4.5
46-50 4.4	46-50	4.4
51-55 3.9	51-55	3.9
56-60 3.6	56-60	3.6

ServiceNow Customer Service Score by Usage

ServiceNow's Customer Service score was rated the highest by customers who have used ServiceNow's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year	3.8
1 to 2 Years	3.7
2 to 5 Years	4.5
5 to 10 Years	4.3
Over 10 Years	4

ServiceNow Customer Service Score by Industry

ServiceNow's Customer Service score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Telecommunications industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	4
Accounting	4.6
Aerospace and Aviation	4
Architecture and Planning	4.9
Banking and Financial Services	4.6
Education	3.7
Government and Public Policy	4.3
Healthcare, Hospitals and Medicine	4.8
Legal	4.5
Energy and Manufacturing	5
Retail	4.3
Telecommunications	3.5

ServiceNow Customer Service vs. Competitors

Compared to its competitors, ServiceNow's Customer Service score is rated right above Salesforce, and is preceded by Freshworks.

COMPANY		Customer Service Score
	Samanage	5/5
	Freshworks	4.3/5
	ServiceNow	4.1/5
	Salesforce	4/5
	Atlassian	4/5
	ServiceMax	3.8/5
	BMC Software	3.7/5
	CA Technologies	3.5/5
	Symantec	2.9/5

Unlock ServiceNow Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full ServiceNow Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Tech Brands

In the Tech industry, ServiceNow's Customer Service score is rated right above Google, and is preceded by Apple.

COMPANY		Customer Service Score
	Apple	4.2/5
	ServiceNow	4.1/5
	Google	4/5
	Zoom Video Communications	4/5
	Nintendo	4/5
	Peloton	4/5
	Netflix	4/5
	Spotify	4/5
	ROBLOX	3.6/5

Unlock ServiceNow Customer Service vs. Companies in Tech Data

Sign Up for Brand Profile PRO to get the full ServiceNow Customer Service vs. Companies in Tech data and gain insights into your customers today.

ServiceNow as an Employer

4.6/5

ServiceNow has a 4.6/5 stars for its overall company culture rated by their employees

top

CEO of ServiceNow

Bill McDermott

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

ServiceNow scored a 44 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of ServiceNow would recommend the brand to a friend. ENPS measures how likely ServiceNow employees would recommend working at ServiceNow to a friend.

Net Promoter Score

NPS Score

63%	Promoters
18%	Passive
19%	Detractors

Employee Net Promoter Score

eNPS Score

60%	Promoters
20%	Passive
20%	Detractors

Global Ranking Snapshot

ServiceNow is ranked #331 in the Global Top 100 Brands. It ranks just behind Merck and just ahead of Roche.

RANK			INDUSTRY
329	VMware	Raghu Raghuram	Tech
330	Merck	Rob Davis	Health and Wellness
331	ServiceNow	Bill McDermott	Tech
332	Roche	Severin Schwan	Health and Wellness
333	Akamai	Tom Leighton	Tech
334	Univision	Vincent Sadusky	Media and Entertainment
335	Dollar General	Todd Vasos	Retail

Tech Ranking Snapshot

ServiceNow is ranked #94 in the Tech Industry. It ranks just behind VMware and just ahead of Akamai.

RANK		Location
92	Twilio Inc.	San Francisco, CA
93	VMware	Palo Alto, CA
94	ServiceNow	Santa Clara, CA
95	Akamai	Cambridge, MA
96	InVision	New York City, NY
97	Textron	Providence, RI
98	Poshmark	Redwood City, CA