
The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony’s brand is ranked #218 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Sony. When compared to other organizations within the Media and Entertainment industry, Sony is ranked #29. Among its major competitors, Sony is ranked in 4th place for NPS while Apple is 1st, and Microsoft is 2nd.Their current market cap is $76.24B
Sony's Net Promoter Score (NPS) is a 36 with 57% Promoters, 22% Passives, and 21% Detractors. Net Promoter Score tracks whether Sony's customers would recommend using the product based on a scale of -100 to 100.
| 57% | Promoters |
|---|---|
| 22% | Passives |
| 21% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 35 | Feb 2025 | 35 |
Mar 2025 35 | Mar 2025 | 35 |
Apr 2025 35 | Apr 2025 | 35 |
May 2025 37 | May 2025 | 37 |
Jun 2025 37 | Jun 2025 | 37 |
Jul 2025 37 | Jul 2025 | 37 |
Aug 2025 37 | Aug 2025 | 37 |
Sep 2025 37 | Sep 2025 | 37 |
Oct 2025 37 | Oct 2025 | 37 |
Nov 2025 37 | Nov 2025 | 37 |
Dec 2025 35 | Dec 2025 | 35 |
Jan 2026 35 | Jan 2026 | 35 |
Sony is ranked third for NPS among its competitors. Apple and Microsoft come in first and second, with Philips coming in at #4. Among those competitors, it is the third most valued company behind Apple.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Sony's NPS 16 points higher than Female customers.
Sony's NPS was rated 51 by Male customers on Comparably.
Sony's NPS was rated 35 by Female customers on Comparably.
Sony's NPS was rated the highest by Other customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 49 | Caucasian | 49 |
Hispanic or Latino 48 | Hispanic or Latino | 48 |
African American/Black 42 | African American/Black | 42 |
Asian or Pacific Islander 39 | Asian or Pacific Islander | 39 |
Native American 34 | Native American | 34 |
Other 52 | Other | 52 |
Sony's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
Sony's NPS was rated the highest by customers who have used Sony's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 36 | Less than 1 Year | 36 |
1 to 2 Years 29 | 1 to 2 Years | 29 |
2 to 5 Years 37 | 2 to 5 Years | 37 |
5 to 10 Years 53 | 5 to 10 Years | 53 |
Over 10 Years 55 | Over 10 Years | 55 |
In the Media and Entertainment industry, Sony's NPS is rated right above Instagram, and is preceded by Rockstar Games.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Netflix | 43 |
![]() | The Walt Disney Company | 38 |
![]() | ROBLOX | 38 |
![]() | Rockstar Games | 38 |
![]() | Sony | 36 |
![]() | 21 | |
Out of the 91 Sony customer reviews 80 were positive and 11 were constructive. Sony customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Sony users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Sony's Customer Loyalty score 4% higher than Female customers.
Sony's Customer Loyalty score was rated the highest by Other customers, and the lowest by Native American customers.
% who answered "Yes"
Sony's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 83% | 18-25 | 83% |
26-30 71% | 26-30 | 71% |
31-35 88% | 31-35 | 88% |
36-40 75% | 36-40 | 75% |
41-45 80% | 41-45 | 80% |
46-50 80% | 46-50 | 80% |
51-55 91% | 51-55 | 91% |
56-60 100% | 56-60 | 100% |
61-65 84% | 61-65 | 84% |
66+ 89% | 66+ | 89% |
Sony's Customer Loyalty score was rated the highest by customers who have used Sony's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Sony's Customer Loyalty score was rated the highest by Government and Public Policy industry customers, and the lowest by Military and Defense industry customers.
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Compared to its competitors, Sony's Customer Loyalty score is rated right above Qualcomm, and is preceded by Huawei.
In the Media and Entertainment industry, Sony's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | 84% | |
![]() | Rockstar Games | 84% |
![]() | The Walt Disney Company | 83% |
![]() | Sony | 81% |
Sony has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Sony’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Military and Defense industry rated Sony's product the highest. Reviewers from the Business and Consumer Services industry rated Sony the lowest at 4.6.
Sony's Product Quality score was rated highest by customers from the Military and Defense industry, and rated lowest by customers ages 61-65.
Sony's Product Quality score was rated 4.3 by both Female and Male customers on Comparably.
Sony's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.4 | Native American | 3.4 |
Other 4.3 | Other | 4.3 |
Sony's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.3 | 31-35 | 4.3 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4.1 | 51-55 | 4.1 |
56-60 3.9 | 56-60 | 3.9 |
61-65 2.9 | 61-65 | 2.9 |
66+ 4.3 | 66+ | 4.3 |
Sony's Product Quality score was rated the highest by customers who have used Sony's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Sony's Product Quality score was rated the highest by Military and Defense industry customers, and the lowest by Construction industry customers.
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Compared to its competitors, Sony's Product Quality score is rated right above Microsoft, and is preceded by Huawei.
In the Media and Entertainment industry, Sony's Product Quality score is rated right above Netflix, and is preceded by Apple.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Sony | 4.2/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Rockstar Games | 4.1/5 |
![]() | ROBLOX | 4/5 |
![]() | 3.7/5 |
Sony has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry. The users from the Construction industry think that they had the lowest ROI from Sony.
Sony's ROI score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers ages 61-65.
Male customers rated Sony's ROI score 0.1 stars higher than Female customers.
Sony's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.4 | Native American | 3.4 |
Other 4.1 | Other | 4.1 |
Sony's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4 | 26-30 | 4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3.8 | 51-55 | 3.8 |
56-60 4 | 56-60 | 4 |
61-65 2.4 | 61-65 | 2.4 |
66+ 3.8 | 66+ | 3.8 |
Sony's ROI score was rated the highest by customers who have used Sony's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Sony's ROI score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Construction industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Sony's ROI score is rated right above Qualcomm, and is preceded by Microsoft.
In the Media and Entertainment industry, Sony's ROI score is rated right above Netflix, and is preceded by Nintendo.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Sony | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | Rockstar Games | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | 3.5/5 |
Sony has an overall Customer Satisfaction score of 84 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Sony's Customer Satisfaction score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers ages 61-65.
Female customers rated Sony's Customer Satisfaction score 6 points higher than Male customers.
Very Satisfied | 54% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 1% | |
Very Dissatisfied | 8% |
Very Satisfied | 44% | |
|---|---|---|
Satisfied | 46% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 2% | |
Very Dissatisfied | 4% |
Sony's Customer Satisfaction (CSAT) score was rated 85% according to Caucasian users and customers.
Sony's Customer Satisfaction (CSAT) score was rated 84% according to Hispanic or Latino users and customers.
Sony's Customer Satisfaction (CSAT) score was rated 81% according to African American/Black users and customers.
Sony's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.
Sony's Customer Satisfaction (CSAT) score was rated 63% according to Native American users and customers.
Sony's Customer Satisfaction (CSAT) score was rated 87% according to Other users and customers.
Sony's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 93% | |||||||||||||||
| 26-30 | 87% | |||||||||||||||
| 31-35 | 94% | |||||||||||||||
| 36-40 | 65% | |||||||||||||||
| 41-45 | 62% | |||||||||||||||
| 46-50 | 76% | |||||||||||||||
| 51-55 | 72% | |||||||||||||||
| 56-60 | 80% | |||||||||||||||
| 61-65 | 40% | |||||||||||||||
| 66+ | 83% |
Sony's Customer Satisfaction score was rated the highest by customers who have used Sony's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Sony's Customer Satisfaction score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Non-Profit industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 515,
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"groupId": 535,
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}Compared to its competitors, Sony's Customer Satisfaction score is rated right above Microsoft, and is preceded by Huawei.
In the Media and Entertainment industry, Sony's Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by Spotify.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | Sony | 84% |
![]() | The Walt Disney Company | 77% |
![]() | Rockstar Games | 76% |
![]() | ROBLOX | 73% |
![]() | 61% |
Sony has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Sony's overall Customer Service score rated by its users and customers.
San Mateo, CA 64404
http://www.sony.net/
81-3-6748-2111
Sony's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Construction industry.
Female customers rated Sony's Customer Service score 0.1 stars higher than Male customers.
Sony's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.3 | Native American | 3.3 |
Other 4 | Other | 4 |
Sony's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4 | 26-30 | 4 |
31-35 4 | 31-35 | 4 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.3 | 46-50 | 3.3 |
51-55 4 | 51-55 | 4 |
56-60 3.9 | 56-60 | 3.9 |
61-65 2.7 | 61-65 | 2.7 |
66+ 3.9 | 66+ | 3.9 |
Sony's Customer Service score was rated the highest by customers who have used Sony's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Sony's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Sony's Customer Service score is rated right above Qualcomm, and is preceded by Microsoft.
In the Media and Entertainment industry, Sony's Customer Service score is rated right above Netflix, and is preceded by Nintendo.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Nintendo | 4/5 |
![]() | Sony | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | Rockstar Games | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
![]() | 3.3/5 |
Sony has a 4.1/5 stars for its overall company culture rated by their employees

Sony scored a 36 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Sony would recommend the brand to a friend. ENPS measures how likely Sony employees would recommend working at Sony to a friend.
| 57% | Promoters |
|---|---|
| 22% | Passive |
| 21% | Detractors |
| 51% | Promoters |
|---|---|
| 21% | Passive |
| 28% | Detractors |
Sony is ranked #218 in the Global Top 100 Brands. It ranks just behind Ingram Micro and just ahead of Grammarly.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
216 | ![]() | Genentech | ![]() | Alexander Hardy | Health and Wellness |
217 | ![]() | Ingram Micro | ![]() | Alain Monié | Tech |
218 | ![]() | Sony | ![]() | Kenichiro Yoshida | Media and Entertainment |
219 | ![]() | Grammarly | ![]() | Rahul Roy-Chowdhury | Business and Consumer Services |
220 | ![]() | Beachbody | ![]() | Carl Daikeler | Health and Wellness |
221 | ![]() | Zumiez | ![]() | Rick Brooks | Retail |
222 | ![]() | Alaska Air Group | ![]() | Bradley Tilden | Travel and Hospitality |
Sony is ranked #29 in the Media and Entertainment Industry. It ranks just behind Universal Studios and just ahead of Grammarly.
| RANK | COMPANY | Location | |
|---|---|---|---|
27 | ![]() | Activision | Santa Monica, CA |
28 | ![]() | Universal Studios | Universal City, CA |
29 | ![]() | Sony | San Mateo, CA |
30 | ![]() | Grammarly | California City, CA |
31 | ![]() | Beachbody | Santa Monica, CA |
32 | ![]() | HubSpot | Cambridge, MA |
33 | ![]() | Discovery Communications | Silver Spring, MD |