

BAE Systems, Inc. is the U.S. subsidiary of BAE Systems plc, an international defense, aerospace and security company which delivers a full range of products and services for air, land and naval forces, as well as advanced electronics, security, information technology solutions and customer support services. BAE Systems’s brand is ranked #540 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of BAE Systems. When compared to other organizations within the Automotive and Transportation industry, BAE Systems is ranked #29. Among its major competitors, BAE Systems is ranked in 7th place for NPS while Amazon is 1st, and Google is 2nd. Overall, BAE Systems has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $126.78B
BAE Systems's Net Promoter Score (NPS) is a 17 with 46% Promoters, 25% Passives, and 29% Detractors. Net Promoter Score tracks whether BAE Systems's customers would recommend using the product based on a scale of -100 to 100.
| 46% | Promoters |
|---|---|
| 25% | Passives |
| 29% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2024 14 | Sep 2024 | 14 |
Oct 2024 14 | Oct 2024 | 14 |
Nov 2024 15 | Nov 2024 | 15 |
Dec 2024 17 | Dec 2024 | 17 |
Jan 2025 17 | Jan 2025 | 17 |
Mar 2025 17 | Mar 2025 | 17 |
Apr 2025 17 | Apr 2025 | 17 |
May 2025 18 | May 2025 | 18 |
Jun 2025 18 | Jun 2025 | 18 |
Aug 2025 17 | Aug 2025 | 17 |
Oct 2025 17 | Oct 2025 | 17 |
Jan 2026 18 | Jan 2026 | 18 |
BAE Systems is ranked #4 for NPS among its competitors. Amazon and Google come in first and second, with Microsoft coming in at third. Among those competitors, it is the lowest valued company behind Microsoft.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated BAE Systems's NPS 77 points higher than Female customers.
BAE Systems's NPS was rated 40 by Male customers on Comparably.
BAE Systems's NPS was rated -37 by Female customers on Comparably.
BAE Systems's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -8 | Caucasian | -8 |
African American/Black 17 | African American/Black | 17 |
Asian or Pacific Islander 60 | Asian or Pacific Islander | 60 |
Other 17 | Other | 17 |
BAE Systems's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
BAE Systems's NPS was rated the highest by customers who have used BAE Systems's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years 22 | 2 to 5 Years | 22 |
5 to 10 Years 66 | 5 to 10 Years | 66 |
Over 10 Years 20 | Over 10 Years | 20 |
Compared to its competitors, BAE Systems's NPS is rated right above Northrop Grumman Corporation, and is preceded by General Dynamics.
In the Automotive and Transportation industry, BAE Systems's NPS is rated right below FedEx.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Porsche | 60 |
![]() | Toyota | 43 |
![]() | Mercedes-Benz USA | 39 |
![]() | Honda | 37 |
![]() | Audi | 34 |
![]() | BMW Group | 34 |
![]() | Tesla | 29 |
![]() | FedEx | 19 |
![]() | BAE Systems | 17 |
Out of the 8 BAE Systems customer reviews 4 were positive and 4 were constructive. BAE Systems customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of BAE Systems users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated BAE Systems's Customer Loyalty score 2% higher than Male customers.
BAE Systems's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
BAE Systems's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 66% | 18-25 | 66% |
31-35 100% | 31-35 | 100% |
36-40 78% | 36-40 | 78% |
41-45 85% | 41-45 | 85% |
46-50 85% | 46-50 | 85% |
BAE Systems's Customer Loyalty score was rated the highest by customers who have used BAE Systems's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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BAE Systems's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, BAE Systems's Customer Loyalty score is rated right above Boeing, and is preceded by Booz Allen Hamilton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Amazon | 89% |
![]() | 87% | |
![]() | Microsoft | 84% |
![]() | Lockheed Martin | 79% |
![]() | Leidos | 78% |
![]() | General Dynamics | 75% |
![]() | Raytheon Technologies | 74% |
![]() | Booz Allen Hamilton | 73% |
![]() | BAE Systems | 72% |
![]() | Boeing | 68% |
![]() | Northrop Grumman Corporation | 66% |
![]() | L3Harris Technologies | 66% |
In the Automotive and Transportation industry, BAE Systems's Customer Loyalty score is rated right below FedEx.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Honda | 86% |
![]() | Porsche | 85% |
![]() | Audi | 84% |
![]() | Mercedes-Benz USA | 84% |
![]() | Toyota | 83% |
![]() | BMW Group | 82% |
![]() | Tesla | 77% |
![]() | FedEx | 74% |
![]() | BAE Systems | 72% |
BAE Systems has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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BAE Systems’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated BAE Systems's product the highest. Reviewers from the Accounting industry rated BAE Systems the lowest at 3.
BAE Systems's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 18-25.
Male customers rated BAE Systems's Product Quality score 0.9 stars higher than Female customers.
BAE Systems's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
Other 3.7 | Other | 3.7 |
BAE Systems's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 2.7 | 18-25 | 2.7 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.8 | 41-45 | 4.8 |
46-50 4.2 | 46-50 | 4.2 |
BAE Systems's Product Quality score was rated the highest by customers who have used BAE Systems's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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BAE Systems's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, BAE Systems's Product Quality score is rated right above Northrop Grumman Corporation, and is preceded by Booz Allen Hamilton.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Amazon | 4.2/5 |
![]() | 4.1/5 | |
![]() | Microsoft | 4.1/5 |
![]() | General Dynamics | 4/5 |
![]() | Lockheed Martin | 3.9/5 |
![]() | Booz Allen Hamilton | 3.9/5 |
![]() | BAE Systems | 3.8/5 |
![]() | Northrop Grumman Corporation | 3.8/5 |
![]() | Leidos | 3.6/5 |
![]() | Raytheon Technologies | 3.6/5 |
![]() | L3Harris Technologies | 3.5/5 |
![]() | Boeing | 3.5/5 |
In the Automotive and Transportation industry, BAE Systems's Product Quality score is rated right above FedEx, and is preceded by Audi.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Porsche | 4.4/5 |
![]() | Mercedes-Benz USA | 4.2/5 |
![]() | Honda | 4.1/5 |
![]() | Toyota | 4.1/5 |
![]() | BMW Group | 4.1/5 |
![]() | Tesla | 3.9/5 |
![]() | Audi | 3.9/5 |
![]() | BAE Systems | 3.8/5 |
![]() | FedEx | 3.6/5 |
BAE Systems has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from BAE Systems.
BAE Systems's ROI score was rated highest by customers ages 36-40, and rated lowest by African American/Black customers.
Male customers rated BAE Systems's ROI score 1.1 stars higher than Female customers.
BAE Systems's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.5 | Other | 3.5 |
BAE Systems's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
31-35 3.3 | 31-35 | 3.3 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.1 | 46-50 | 4.1 |
BAE Systems's ROI score was rated the highest by customers who have used BAE Systems's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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BAE Systems's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, BAE Systems's ROI score is rated right above Northrop Grumman Corporation, and is preceded by General Dynamics.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Amazon | 4.1/5 |
![]() | 4/5 | |
![]() | Microsoft | 4/5 |
![]() | Lockheed Martin | 4/5 |
![]() | Booz Allen Hamilton | 3.9/5 |
![]() | General Dynamics | 3.7/5 |
![]() | BAE Systems | 3.7/5 |
![]() | Northrop Grumman Corporation | 3.7/5 |
![]() | Raytheon Technologies | 3.6/5 |
![]() | Leidos | 3.5/5 |
![]() | Boeing | 3.5/5 |
![]() | L3Harris Technologies | 3.5/5 |
In the Automotive and Transportation industry, BAE Systems's ROI score is rated right above BMW Group, and is preceded by Audi.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Porsche | 4.1/5 |
![]() | Toyota | 4/5 |
![]() | Mercedes-Benz USA | 4/5 |
![]() | Honda | 3.9/5 |
![]() | Tesla | 3.9/5 |
![]() | Audi | 3.8/5 |
![]() | BAE Systems | 3.7/5 |
![]() | BMW Group | 3.7/5 |
![]() | FedEx | 3.4/5 |
BAE Systems has an overall Customer Satisfaction score of 71 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BAE Systems's Customer Satisfaction score was rated highest by customers who have used BAE Systems's products/services for 1 to 2 Years, and rated lowest by African American/Black customers.
Male customers rated BAE Systems's Customer Satisfaction score 1 points higher than Female customers.
Very Satisfied | 59% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 5% | |
Very Dissatisfied | 12% |
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 10% | |
Very Dissatisfied | 20% |
BAE Systems' Customer Satisfaction (CSAT) score was rated 73% according to Caucasian users and customers.
BAE Systems' Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
BAE Systems' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
BAE Systems' Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
BAE Systems's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 57% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 41-45 | 83% | |||||||||||||||
| 46-50 | 83% |
BAE Systems's Customer Satisfaction score was rated the highest by customers who have used BAE Systems's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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BAE Systems's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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}Compared to its competitors, BAE Systems's Customer Satisfaction score is rated right above Booz Allen Hamilton, and is preceded by Lockheed Martin.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Amazon | 84% |
![]() | 81% | |
![]() | Microsoft | 80% |
![]() | General Dynamics | 78% |
![]() | Leidos | 78% |
![]() | Lockheed Martin | 72% |
![]() | BAE Systems | 72% |
![]() | Booz Allen Hamilton | 71% |
![]() | Northrop Grumman Corporation | 67% |
![]() | Boeing | 62% |
![]() | Raytheon Technologies | 62% |
![]() | L3Harris Technologies | 62% |
In the Automotive and Transportation industry, BAE Systems's Customer Satisfaction score is rated right above FedEx, and is preceded by Audi.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Porsche | 86% |
![]() | Toyota | 82% |
![]() | Honda | 81% |
![]() | Mercedes-Benz USA | 79% |
![]() | BMW Group | 76% |
![]() | Tesla | 74% |
![]() | Audi | 74% |
![]() | BAE Systems | 72% |
![]() | FedEx | 65% |
BAE Systems has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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2941 Fairview Park Dr., Falls Church, VA 22042
http://www.baesystems.com
571 461 6000
BAE Systems's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers ages 18-25.
Male customers rated BAE Systems's Customer Service score 0.9 stars higher than Female customers.
BAE Systems's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 3.2 | Other | 3.2 |
BAE Systems's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4.7 | 36-40 | 4.7 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.1 | 46-50 | 4.1 |
BAE Systems's Customer Service score was rated the highest by customers who have used BAE Systems's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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BAE Systems's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, BAE Systems's Customer Service score is rated right above L3Harris Technologies, and is preceded by Northrop Grumman Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Amazon | 4.2/5 |
![]() | 4/5 | |
![]() | Microsoft | 4/5 |
![]() | General Dynamics | 4/5 |
![]() | Lockheed Martin | 3.9/5 |
![]() | Booz Allen Hamilton | 3.9/5 |
![]() | Northrop Grumman Corporation | 3.8/5 |
![]() | BAE Systems | 3.7/5 |
![]() | L3Harris Technologies | 3.7/5 |
![]() | Leidos | 3.6/5 |
![]() | Boeing | 3.6/5 |
![]() | Raytheon Technologies | 3.6/5 |
In the Automotive and Transportation industry, BAE Systems's Customer Service score is rated right above FedEx, and is preceded by Audi.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Porsche | 4.3/5 |
![]() | Mercedes-Benz USA | 4.1/5 |
![]() | Toyota | 4/5 |
![]() | Honda | 4/5 |
![]() | BMW Group | 3.9/5 |
![]() | Tesla | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | BAE Systems | 3.7/5 |
![]() | FedEx | 3.5/5 |
BAE Systems has a 3.3/5 stars for its overall company culture rated by their employees

BAE Systems scored a 17 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of BAE Systems would recommend the brand to a friend. ENPS measures how likely BAE Systems employees would recommend working at BAE Systems to a friend.
| 46% | Promoters |
|---|---|
| 25% | Passive |
| 29% | Detractors |
| 41% | Promoters |
|---|---|
| 22% | Passive |
| 37% | Detractors |
BAE Systems is ranked #540 in the Global Top 100 Brands. It ranks just behind Skullcandy and just ahead of WeWork.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
538 | ![]() | MongoDB, Inc. | ![]() | Dev Ittycheria | Tech |
539 | ![]() | Skullcandy | ![]() | Consumer Goods | |
540 | ![]() | BAE Systems | ![]() | Tom Arseneault | Automotive and Transportation |
541 | ![]() | WeWork | ![]() | Sandeep Mathrani | Business and Consumer Services |
542 | ![]() | Rapid7 | ![]() | Corey Thomas | Tech |
543 | ![]() | Pure Storage | ![]() | Charlie Giancarlo | Tech |
544 | ![]() | Chegg | ![]() | Nathan Schultz | Tech |
BAE Systems is ranked #29 in the Automotive and Transportation Industry. It ranks just behind Lear Corporation and just ahead of Jb hunt.
| RANK | COMPANY | Location | |
|---|---|---|---|
27 | ![]() | Ryder System | |
28 | ![]() | Lear Corporation | Southfield, MI |
29 | ![]() | BAE Systems | Falls Church, VA |
30 | ![]() | Jb hunt | Lowell, AR |
31 | ![]() | Infiniti | Dallas, TX |
32 | ![]() | Raytheon Technologies | Waltham, MA |
33 | ![]() | Nissan | Smyrna, TN |