31
NPS
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Workday is ranked #80 in Tech Brands
Workday is ranked #80 in Tech Brands
About Workday's Brand
Workday is a leading enterprise platform that helps organizations manage their most important assets – their people and money. The Workday platform is built with AI at the core to help customers elevate people, supercharge work, and move their business forever forward. Workday is used by more than 10,500 organizations around the world and across industries – from medium-sized businesses to more than 60% of the Fortune 500. Workday’s brand is ranked #298 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Workday. When compared to other organizations within the Tech industry, Workday is ranked #80. Among its major competitors, Workday is ranked in 6th place for NPS while Amazon is 1st, and ServiceNow is 2nd. Overall, Workday has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $49.74B
Brand at a Glance
80%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Workday CMO
Christine Cefalo
Christine Cefalo serves as the Chief Marketing Officer of Workday. Christine started at Workday in May of 2008. Christine currently resides in the San Francisco Bay Area.
Workday Ranking
- #80 in Tech
- #2 / 4 of its competitors
Workday NPS
Workday's Net Promoter Score (NPS) is a 31 with 56% Promoters, 19% Passives, and 25% Detractors. Net Promoter Score tracks whether Workday's customers would recommend using the product based on a scale of -100 to 100.
Workday Overall NPS
| 56% | Promoters |
|---|---|
| 19% | Passives |
| 25% | Detractors |
Workday NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 31 | Jul 2024 | 31 |
Sep 2024 31 | Sep 2024 | 31 |
Oct 2024 31 | Oct 2024 | 31 |
Nov 2024 31 | Nov 2024 | 31 |
Dec 2024 31 | Dec 2024 | 31 |
Feb 2025 30 | Feb 2025 | 30 |
Mar 2025 30 | Mar 2025 | 30 |
Apr 2025 30 | Apr 2025 | 30 |
May 2025 30 | May 2025 | 30 |
Jun 2025 30 | Jun 2025 | 30 |
Sep 2025 30 | Sep 2025 | 30 |
Jan 2026 29 | Jan 2026 | 29 |
How Other Brands Compare
Workday is ranked second for NPS among its competitors. Amazon and Adobe come in first and third, with Samsung coming in at #4. Among those competitors, it is the lowest valued company behind Amazon.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Workday NPS by Gender
Male customers rated Workday's NPS 13 points higher than Female customers.
Male
32
Workday's NPS was rated 32 by Male customers on Comparably.
59%
Promoters
14%
Passives
27%
Detractors
Female
19
Workday's NPS was rated 19 by Female customers on Comparably.
48%
Promoters
23%
Passives
29%
Detractors
Workday NPS by Ethnicity
Workday's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 21 | Caucasian | 21 |
Hispanic or Latino 75 | Hispanic or Latino | 75 |
African American/Black 28 | African American/Black | 28 |
Asian or Pacific Islander 36 | Asian or Pacific Islander | 36 |
Other 7 | Other | 7 |
Workday NPS by Age
Workday's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
Workday NPS by Usage
Workday's NPS was rated the highest by customers who have used Workday's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 18 | Less than 1 Year | 18 |
1 to 2 Years 18 | 1 to 2 Years | 18 |
2 to 5 Years 39 | 2 to 5 Years | 39 |
5 to 10 Years 23 | 5 to 10 Years | 23 |
Over 10 Years 66 | Over 10 Years | 66 |
Workday Customer Reviews
Out of the 20 Workday customer reviews 15 were positive and 5 were constructive. Workday customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Workday Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Workday users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Workday Customer Loyalty Score by Gender
Female customers rated Workday's Customer Loyalty score 2% higher than Male customers.
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Male
79%
Yes
Female
81%
Yes
Workday Customer Loyalty Score by Ethnicity
Workday's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Workday.
80
out of 100
Caucasian
100
out of 100
Hispanic or Latino
84
out of 100
African American/Black
94
out of 100
Asian or Pacific Islander
68
out of 100
Other
Workday Customer Loyalty Score by Age
Workday's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 50% | 18-25 | 50% |
26-30 79% | 26-30 | 79% |
31-35 88% | 31-35 | 88% |
36-40 83% | 36-40 | 83% |
41-45 83% | 41-45 | 83% |
46-50 86% | 46-50 | 86% |
51-55 64% | 51-55 | 64% |
56-60 100% | 56-60 | 100% |
Workday Customer Loyalty Score by Usage
Workday's Customer Loyalty score was rated the highest by customers who have used Workday's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Workday Customer Loyalty Score by Industry
Workday's Customer Loyalty score was rated the highest by Retail industry customers, and the lowest by Aerospace and Aviation industry customers.
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Workday Customer Loyalty vs. Competitors
Compared to its competitors, Workday's Customer Loyalty score is rated right above Workiva, and is preceded by SAP.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Workday's Customer Loyalty score is rated right below Peloton.
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Workday Product Quality
3.9/5
Workday has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Workday Product Information
Workday serves markets in the United States, Asia, Europe, Japan, Australia, Canada, United Kingdom, and Germany. Workday supports iOS and Android devices and offers products for small, medium, and large sized businesses.
Workday’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Workday's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Workday the lowest at 3.8.
- Website
- http://www.workday.com
- Company Size
- 10,000+ Employees
Industry
Tech
Big Data
Business Services
SaaS
Languages Supported
English
Dutch
French
German
Spanish
Japanese
Quick Insights into Workday Product Quality
Workday's Product Quality score was rated highest by customers who have used Workday's products/services for Over 10 Years, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Workday Product Quality the Highest
Ranked Workday Product Quality the Lowest
Workday Product Quality Score by Gender
Workday's Product Quality score was rated 3.7 by both Female and Male customers on Comparably.
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Male
3.7/5
Female
3.7/5
Workday Product Quality Score by Ethnicity
Workday's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.1 | Other | 3.1 |
Workday Product Quality Score by Age
Workday's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.3 | 26-30 | 3.3 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.6 | 51-55 | 3.6 |
56-60 4.6 | 56-60 | 4.6 |
Workday Product Quality Score by Usage
Workday's Product Quality score was rated the highest by customers who have used Workday's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Workday Product Quality Score by Industry
Workday's Product Quality score was rated the highest by Retail industry customers, and the lowest by Aerospace and Aviation industry customers.
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Workday Product Quality vs. Competitors
Compared to its competitors, Workday's Product Quality score is rated right above Adobe, and is preceded by Okta.
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Product Quality for Other Tech Brands
In the Tech industry, Workday's Product Quality score is rated right below ROBLOX.
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Workday Pricing
Workday ROI & Value For Money
3.8/5
Workday has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Workday Pricing Plans
Workday has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Workday.
Who Uses Workday?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Workday ROI
Workday's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Other customers.
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Ranked Workday ROI the Highest
Ranked Workday ROI the Lowest
Workday ROI Score by Gender
Female customers rated Workday's ROI score 0.1 stars higher than Male customers.
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Male
3.5/5
Female
3.6/5
Workday ROI Score by Ethnicity
Workday's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 2.7 | Other | 2.7 |
Workday ROI Score by Age
Workday's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3.8 | 51-55 | 3.8 |
56-60 4 | 56-60 | 4 |
Workday ROI Score by Usage
Workday's ROI score was rated the highest by customers who have used Workday's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Workday ROI Score by Industry
Workday's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Aerospace and Aviation industry customers.
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Workday Pricing vs. Competitors
Compared to its competitors, Workday's ROI score is rated right above Okta, and is preceded by IBM.
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ROI for Other Tech Brands
In the Tech industry, Workday's ROI score is rated right above ROBLOX, and is preceded by Apple.
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Workday Customer Satisfaction (CSAT)
Workday Customer Satisfaction (CSAT) Score
72 / 100
Workday has an overall Customer Satisfaction score of 72 rated by its users and customers.
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Very Satisfied
41%
Satisfied
31%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
3%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Workday Customer Satisfaction
Workday's Customer Satisfaction score was rated highest by customers who have used Workday's products/services for Over 10 Years, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Workday Customer Satisfaction the Highest
Ranked Workday Customer Satisfaction the Lowest
Workday Customer Satisfaction Score by Gender
Male customers rated Workday's Customer Satisfaction score 5 points higher than Female customers.
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69 / 100
MaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 6% | |
Very Dissatisfied | 14% |
64 / 100
FemaleVery Satisfied | 55% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 21% | |
Dissatisfied | 0% | |
Very Dissatisfied | 15% |
Workday Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Workday's Customer Satisfaction (CSAT) score was rated 66% according to Caucasian users and customers.
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66 / 100
Very Satisfied
50%
Satisfied
16%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
7%
Very Dissatisfied
17%
CSAT according to African American/Black
Workday's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
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80 / 100
Very Satisfied
50%
Satisfied
30%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Workday's Customer Satisfaction (CSAT) score was rated 77% according to Asian or Pacific Islander users and customers.
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77 / 100
Very Satisfied
54%
Satisfied
23%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Workday's Customer Satisfaction (CSAT) score was rated 54% according to Other users and customers.
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54 / 100
Very Satisfied
31%
Satisfied
23%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
31%
Workday Customer Satisfaction Score by Age
Workday's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 40% | |||||||||||||||
| 26-30 | 78% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 41-45 | 58% | |||||||||||||||
| 46-50 | 49% |
Workday Customer Satisfaction Score by Usage
Workday's Customer Satisfaction score was rated the highest by customers who have used Workday's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Workday Customer Satisfaction Score by Industry
Workday's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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{
"title": "Workday Customer Satisfaction Score by Industry",
"text": "Workday's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.",
"bars": [
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"label": "Tech",
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"groupId": 495,
"score": 90,
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}Workday Customer Satisfaction vs. Competitors
Compared to its competitors, Workday's Customer Satisfaction score is rated right above Okta, and is preceded by IBM.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Workday's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
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Workday Customer Service
3.9/5
Workday has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Workday's Customer Service
Address
6230 Stoneridge Mall Road, Pleasanton, CA 94588
Website
http://www.workday.com
Phone Number
1-925-951-9000
Workday's Social Links
Quick Insights into Workday Customer Service
Workday's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by Other customers.
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Ranked Workday Customer Service the Highest
Ranked Workday Customer Service the Lowest
Workday Customer Service Score by Gender
Female customers rated Workday's Customer Service score 0.2 stars higher than Male customers.
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Male
3.6/5
Female
3.8/5
Workday Customer Service Score by Ethnicity
Workday's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Workday.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 2.8 | Other | 2.8 |
Workday Customer Service Score by Age
Workday's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4 | 31-35 | 4 |
36-40 4 | 36-40 | 4 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.7 | 51-55 | 3.7 |
56-60 4.3 | 56-60 | 4.3 |
Workday Customer Service Score by Usage
Workday's Customer Service score was rated the highest by customers who have used Workday's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Workday Customer Service Score by Industry
Workday's Customer Service score was rated the highest by Retail industry customers, and the lowest by Education industry customers.
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Workday Customer Service vs. Competitors
Compared to its competitors, Workday's Customer Service score is rated right above VMware, and is preceded by IBM.
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Customer Service for Other Tech Brands
In the Tech industry, Workday's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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Workday as an Employer
4.8/5
Workday has a 4.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Workday scored a 31 for Net Promoter Score and a 66 for Employee Net Promoter Score. NPS gauges how likely a customer of Workday would recommend the brand to a friend. ENPS measures how likely Workday employees would recommend working at Workday to a friend.
Net Promoter Score
31
NPS Score
| 56% | Promoters |
|---|---|
| 19% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
66
eNPS Score
| 75% | Promoters |
|---|---|
| 16% | Passive |
| 9% | Detractors |
Global Ranking Snapshot
Workday is ranked #298 in the Global Top 100 Brands. It ranks just behind Cargill and just ahead of Chubb.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
296 |  | Duracell |  | Lukma Hakim | Consumer Goods |
297 |  | Cargill |  | David MacLennan | Food and Beverages |
298 | | Workday | | Carl Eschenbach | Tech |
299 |  | Chubb |  | Evan Greenberg | Business and Consumer Services |
300 |  | Humana |  | Jim Rechtin | Health and Wellness |
301 |  | Jacobs |  | Steve Demetriou | Tech |
302 |  | AIG |  | Brian Duperreault | Business and Consumer Services |
